Occasionally a member of the Stock Exchange fails and once in a while
one is suspended for running a bucket shop or being connected with one,
but these instances are very rare compared with the number of brokers
who get into trouble who are not members of the New York Stock Exchange.
The rules and regulations of the Stock Exchange protect you to a great
extent.
When you buy stock on margin, you leave your money in the hands of a
broker, and you should know that he is responsible. No matter who your
broker is, you should get a report on him. If you are a subscriber to
Bradstreet's or Dun's Agencies, get a report from them. If you are not a
subscriber to any mercantile agency, you perhaps have a friend who can
get a report for you, or your bank may get one for you. Banks make a
practice of getting reports of this kind for their clients. When asked
to do so, we send our clients the names of brokers who are members of
the New York Stock Exchange, but we prefer not to recommend any broker.
Of course, we cannot guarantee that a broker is all right. We simply use
our best judgment, but, as we said before, you eliminate a large
percentage of your chances of going wrong when you trade with a broker
who is a member of the New York Stock Exchange.
CHAPTER XX.
PUTS AND CALLS
A "put" is a negotiable contract giving the holder the privilege to sell
a specified number of shares of a certain stock to the maker at a fixed
price, within a specified time. A "call" is the exact reverse. It is a
negotiable contract giving the holder the privilege to buy a specified
number of shares of a certain stock from the maker at a fixed price,
within a specified time. The price fixed in a put or call is set away
from the market price a certain number of points, depending upon the
stock and the condition of the market. When the market is steady and not
fluctuating, the price fixed is frequently only two points away, but in
a more active market it is considerably more.
For instance, at the present time, U. S. Steel is selling at about 95,
and you can buy a call on it at 97 or a put at 93. That is by paying a
certain amount, which at present is $137.50, you can have the privilege
of buying 100 shares of U. S. Steel at 97, within thirty days of the
date of the purchase of your call. If Steel should go up to 101 you
could have your broker buy it at 97 and sell it at the market, and you
would make a profit of four points, less the cost of your call and
commissions.
As a method of operating in the stock market, we do not recommend the
buying of puts and calls. Professional speculators may be able to use
them to advantage sometimes, but for the outsider, who is not in close
touch with the market, there is nothing about them to recommend.
Public-domain text, read in full here on John Shaqi.
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