"I venture to say that 99% of the speculations on the New York Stock
Exchange are based on such so-called 'tips'. The manager has got to
get the business to keep his position and salary, and this can only
be done by 'touting' people into the market. So he draws on the
'dope' sheets of the professional tipsters and his own feelings, and
gives positive information to the bleating lamb that the Standard
Oil is putting up St. Paul, or that certain influential bankers are
'bulling' Union Pacific. The lamb buys the stock, the broker gets
the commission, and then the lamb worries his heart out as he sees
his one-thousand-dollar margin jumping around in value. Now it has
increased to eleven hundred dollars, then declined to nine hundred
and fifty dollars, then nine hundred dollars, eight hundred dollars,
then back to eight hundred and fifty dollars and then it takes the
'toboggan' to three hundred dollars upon which the broker calls for
margins, and sells the customer out if they are not forthcoming, the
whole speculation being based on the manager's 'feeling' that stocks
ought to go up.
"Men of affairs who will not play poker at home, and are shocked at
the mention of faro and roulette, which any old-timer will tell you
are easier to beat than the stock market, think they are using
business judgment when they try to make money on stock market
'tips'. Anyone with common sense can see that a 10% margin has no
more chance in an active market than a brush dam in a Johnstown
flood. One of the causes for this kind of speculating on a margin
is that a broker's commission is only 12-1/2 cents per share and it
does not pay to do small-lot business. The one-thousand-dollar
margin would only buy ten shares outright and net the broker but
$1.25 for buying and $1.25 for selling, whereas that same amount as
margin on one hundred shares yields the broker $12.50 each way
besides interest on the balance, the net result being that for any
given amount of money a speculator on 10% margin multiplies his
profits by ten and his losses by ten over those that would occur
were he to buy the stock outright and take it home. The broker on
his side multiplies his commission by ten over what he would receive
were he to do an investment business."
From the above letter you get an idea of the attitude of an employee of
the average broker's office. He would not be considered loyal to his
employer if he had a different attitude. When an attitude like this
influences the broker's market letters, they are not reliable.
Public-domain text, read in full here on John Shaqi.
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