Consumption (Economics); Prices; Supply and demand
§5. _The Entrepreneur_. There remains, however, an aspect of the
problem which is perhaps more important than those discussed above. It
is probable that risks would be estimated and undertaken more wisely
or less wisely under a different system of society or of industrial
organization? Upon this issue, methods of precise analysis are out of
place, but we may have something to learn from the emphatic testimony
of tradition. It has become an axiom of business men that, while
Governments can manage with more or less competence a safe and routine
business like a Postal Service, their success would be unlikely to
prove conspicuous in undertakings where the element of risk is
great. There, it is said, we owe everything in the past to the
enterprise of individual men (for even joint-stock companies have not
been notable as pioneers) adventuring their own fortunes in accordance
with their own unfettered judgment. This contention, however much we
may desire to qualify it, has unquestionably a large measure of truth,
and the explanation is not difficult to discover. For the wise taking
of risks in industrial development of an experimental character,
peculiar conditions and special qualities are required. First, it is
necessary to envisage distinctly the promising though risky
opportunity, and this calls not infrequently for imagination of a none
too common order. Then it must be studied with insight and expert
knowledge and weighed by processes which are as much intuitive as
intellectual. The reasons for or against taking a particular business
risk are seldom such as can adequately be expressed in terms of
arithmetic, or even by clear arguments the soundness of which is
proportioned to their logical cogency. The mysterious faculty of
judgment enters in; and from mental processes which defy analysis
there emerge ultimately conviction and the will to act. But it is
precisely here that Government Departments are apt to fail. It is here
that the individual, who need consult no one but himself, has a pull
over any form of organization, where decisions are reached by the
method of debate and agreement among a heterogeneous committee. Hence
it is that we have come to regard exceptional risk-taking as the
peculiar province of individual enterprise. It is probable that these
deficiencies of corporate organization are tending to diminish, and it
is an interesting question how far it may be found possible to
eliminate them in the future.
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