Consumption (Economics); Prices; Supply and demand
Meanwhile the above considerations have an important bearing on the
rewards which can often be obtained from risky enterprises. The number
of individuals who are in a position to envisage a business
opportunity, and to assess with some confidence the chances of success
and failure is very limited. Not only must they possess special
knowledge, ability, imagination, confidence in their own judgment, and
the capacity to act on it; they must also have at their disposal
considerable financial resources. To combine all these advantages
represents a union of circumstances which is distinctly rare. The
fortunate few, who do combine them, are thus generally able to extract
in the form of profits a high price for their services, a price which
covers not only the strict reward of risk-bearing, and the necessary
remuneration of their own service, but a handsome payment for the
special qualities and advantages which have been indicated. Profits,
moreover, may vary between one industry and another, not only in
accordance with the real risk which is entailed, but with the degree
to which the supply of special knowledge, etc., is scarce or abundant.
This consideration goes a long way to explain the large fortunes which
enterprising business men are often able to amass. It also throws some
much-needed light upon the functions which such men discharge. They
perform to a large extent the work of management; they supply capital
on what may be a considerable scale; but it is the taking of business
risk which is perhaps their most characteristic function. It is the
union of these functions which distinguishes them as an essentially
different type from the salaried manager who has invested his savings
in rubber or in oil. In other languages there is a specific name for
the man who combines all these three functions; in French he is called
an "entrepreneur," in German an "Unternehmer." It is much to be
regretted that in English we have no clear corresponding word. The
word "capitalist" is not uncommonly employed to do duty in this
connection, but this is a source of much confusion. For the word is
also used, and more appropriately, to include all investors, whether
or not they are active business men.
Public-domain text, read in full here on John Shaqi.
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