Consumption (Economics); Prices; Supply and demand
§6. _Risk-taking and Control_. But there is an allied confusion of
more importance. We commonly suppose it to be a leading feature of our
present "capitalist system" that the control of industry rests in the
hands of those who supply the capital. Nor, as a general statement, is
this untrue. But it conceals the essential point. Strictly speaking,
it is risk-taking with which control is associated. The mere lending
of money carries with it no title to control. Governments and
municipalities concede no such title to the subscribers to their
loans; nor does a company to its debenture holders. The shareholders'
ultimate control is based upon the fact that they bear the financial
risks of the concern. Nor is this a matter of mere legal form. It is
not uncommon for ordinary shares to carry with them a greater voting
power than the preference shares of a corresponding value. The
principle which such arrangements endeavor to express is clear:
control should rest with him who bears the risk. It is with this
principle rather than with a mulish insistence on the rights of
property, that advocates of "workers' control" and the like have got
to reckon. It is upon this ground that (as they may quite conceivably
do) they must make good their case.
§7. _General Analysis of Profits_. Let us conclude this chapter by
clearing the ground for the next. Earnings of management, payments for
risk-taking and for the special knowledge and advantages associated
with it, are ingredients of the gross profits of a business. The chief
element that remains is that of interest on capital. Frequently,
indeed, it is not the only one. As we saw in the last chapter, a
farmer may not be required by his landlord to pay the full economic
rent for his farm; and he may therefore make profits above the normal
level, above the ordinary return for his own services, his own capital
expenditure, and the risks to which he is necessarily exposed. In such
a case the farmer is really the recipient, as we have already
suggested, of part of the economic rent of the land; and an element of
rent accordingly enters into his gross profits. But profits may
include a surplus element which may arise in a great variety of other
ways. A business may possess some decided advantage which is not open
to competitors; and it may reap high profits accordingly. You can,
for instance, if you choose, regard the high money profits, which, as
was suggested in Chapter IV, are likely to accrue in future to the
owners of pre-war factories, as a surplus profit of this kind. But
while, as this illustration indicates, the phenomenon of surplus
profits becomes of very great importance when we seek to study the
distribution of wealth, it need not detain us here. For the surplus
element arises only in so far as the costs of a business are lower
than the marginal costs; and it is the marginal costs, which, with
good reason, we are now endeavoring to analyze. The marginal costs
must include a normal profit, i.e.
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