That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant FutureVan Zile, Edward S. (Edward Sims)
History
That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant Future
Van Zile, Edward S. (Edward Sims)
Motion pictures
The human race moves forward and upward through the efforts of those who
know how to perform the miracle of hitching their wagon to a star while,
at the same time, they keep their feet upon the earth. Taking at random
a few of the sixty organizations comprising the Committee on Public
Relations we come upon such sharply contrasted bodies as the Society of
Colonial Dames and the General Federation of Women’s Clubs; the Academy
of Political Science and the Salvation Army; the Girls Friendly Society
and the Associated Advertising Clubs of the World; The National Council
of Catholic Women and the Young Men’s Hebrew Association; the American
Federation of Labor and the Boy Scouts of America, etc. Now all these
societies, fraternities, sororities, or whatsoever they may be, helping
by their membership to make up the 60,000,000 Americans who have come
officially to the support of the motion picture industry, have, each and
every one of them, reached a position of power and success by wasting no
time in endeavoring futilely to put salt on the tail of the millennium
but by combining loyalty to high ideals with practical efficiency in
dealing with this world as it manifests itself to the worker who dreams
and the dreamer who works. In other words, our great altruistic
organizations discovered at the outset of their respective careers that
the ideal and the practical are necessary to each other but, to produce
results, must plan how to make constant compromises with each other for
the sake of actual progress.
The motion picture producers have gone through, as an organization, the
same experience that has come to the Colonial Dames, the Salvation Army,
the Boy Scouts, or any one of the organizations holding membership on
the Committee of Public Relations. They have learned by experiment that
progress is made possible only through a working adjustment between
idealism and realism. If idealism is allowed to become rainbow-chasing,
or realism to become revolting, the balance that assures a steady
movement in the right direction is destroyed and disaster results. Every
earthly institution that survives has been forced to fight its way to
permanency against the disintegrating influence of its own extremists,
its ultra-conservatives and ultra-radicals. In the long run, it is the
middle of the road that leads nations and institutions into safe
environments.
Public-domain text, read in full here on John Shaqi.
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