That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant FutureVan Zile, Edward S. (Edward Sims)
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That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant Future
Van Zile, Edward S. (Edward Sims)
Motion pictures
Says Mr. Jason S. Joy, Executive Secretary of the Committee on Public
Relations:
I am often asked the following three progressive
questions—First, why are the organizations affiliated with the
Committee on Public Relations interested in the motion picture?
Second, why are they working with the motion picture people
rather than against them? Third, why do they coöperate with the
so-called “old-line” companies rather than exclusively with
independent companies?
I am able to answer these questions to my own satisfaction.
Admitting that motion pictures exercise a powerful influence for
good or evil, it is to the selfish interests of these
organizations to make motion pictures an influence for good. As
to the second query, let me say that constructive coöperation is
capable of greater results than destructive criticism,
particularly when it is accompanied by a willingness to
privately but fearlessly condemn evil practices when they are
found to exist. It seems to me wholly foolish and futile to cry
out against any practice unless at the same time you are able to
suggest a solution or at least an attempt at a solution of the
problem. I am convinced that one of the most harmful habits of
our day is the one which has been adopted by certain amateur and
professional reformers who with half truths loudly condemn the
motion picture industry and everybody connected with it. My
answer to the third query is this: The Committee on Public
Relations is working with the so-called “old-line” companies
because these companies have demonstrated their ability to make
the kind of pictures the public has hitherto demanded and have,
therefore, manifested their knowledge of the technique and
business methods of making pictures; because, also, they have
demonstrated and expressed their desire to attain the ends for
which the Committee is working, and because they have asked the
Committee to coöperate with them, and are coöperating with the
Committee. Within parenthesis, let me say, that there pass by me
at the cross-roads where I sit no end of Sir Galahads rushing
forth to conquer the world. These persons are usually
well-equipped with ideals and enthusiasm and often with money,
but because they lack the technical ability which results from
long experience they come back with little to show for their
efforts except a trail of broken promises, unpaid debts, and
lost ideals. Our best and only hope for the future lies with the
well established companies who have proved their ability in
their profession.
Public-domain text, read in full here on John Shaqi.
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