Absolutism, pomp, formality, and, let it be added, a sense of personal responsibility for retainers--all characteristics of feudalism--marked the rule of the Hudson's Bay Company from the beginning. The adventurers were not merely merchants and traders; they were courtiers and princes as well. Rupert, a prince of royal blood, was the first governor; James, Duke of York, afterwards king, was the second, and Lord Churchill, afterwards the Duke of Marlborough, the third. The annual meetings of shareholders in November and the periodic meetings of the Governing Committee were held at Whitehall, or at the Tower, or wherever the court chanced to be residing. All shareholders had to take an oath of fidelity and secrecy: _'I doe sweare to bee True and faithful to ye Comp'y of Adventurers: ye secrets of ye said Comp'y I will not disclose, nor trade to ye limitts of ye said Comp'y's charter. So help me God.'_ Oaths of fidelity and bonds were required from all captains, traders, and servants. Presents of 'catt skin counterpanes for his bedd,' 'pairs of beaver stockings for ye King.' 'gold in a faire embroidered purse,' 'silver tankards,' 'a hogshead of claret,' were presented to courtiers and friends who did the Company a good turn. Servants were treated with a paternal care. Did a man lose a toe on some frosty snow-shoe tramp, the Governing Committee solemnly voted him '£4 smart money,' or '£1 for a periwig,' or '£10 a year pension for life.' No matter to what desperate straits the Company was reduced, it never forgot a captain who had saved a cargo from raid, or the hero of a fight, or a wood-runner who had carried trade inland. For those who died in harness, 'funeral by torch-light and linkmen [torchbearers] to St Paul's, Company and crew marching in procession, cost not to exceed £20'; and though the cost might run up higher, it was duly paid, as in one instance on record when the good gentlemen at the funeral had '2 pullets and a dozen bottles of sack' over it at the Three Tuns. [Illustration: JOHN CHURCHILL, FIRST DUKE OF MARLBOROUGH From the painting in the National Portrait Gallery] Perhaps the gay gentlemen of the Governing Committee made merry too long at times, for it appears to have been necessary to impose a fine on all committee men who did not attend 'yt one hour after ye deputy-governor turns up ye hour glass,' the fines to go to the Poor Box as 'token of gratitude for God's so great a blessing to ye Comp'y.'