At an art auction-room I heard about the peculiar psychology of
collectors of art objects, rare books, and _et cetera_, and of the need
of understanding it if one is to deal with them successfully.
Presently I met a dealer in high-class stationery who was almost in
despair through need of a phrase that may be used instead of "_de
luxe_"--which is now outworn through too much use, though it was once
"an excellent good word before it was ill-sorted." His urgent need was
for a word or phrase that would "appeal to the psychology of women." As
words are the commodity in which I deal he appealed to me for help.
Apparently he had sized up my psychology properly, for I appreciated the
compliment and racked my memory for something suitable. Finally I
remembered a descriptive phrase that I had noticed in a catalogue while
looking at the hangings and furniture of the Kaiser's throne-room, that
were offered for sale while I was in New York. It was a melodious phrase
that appealed richly to three out of the five senses. When he heard it
he thanked me profusely and hurried away to have it patented as a trade
name.
While a collector of Japanese prints was showing me his treasures we
discussed Oriental psychology.
There is no doubt of it. If I am to make these hasty pages, even in a
small way, a "mirror of the Passing World," I must grapple with
psychology.
Psychology met me at every turn. Bellboys and Pullman porters who
understood the psychology of the travelling public knew that a few
ineffective passes with a whiskbroom would make us part with our small
change. Restaurant waiters who were masters of psychology knew that
showing an interest in the food they served and asking if it was
entirely suited to our taste made tips imperative--no matter what our
convictions and good resolutions on the subject might be.
There is no doubt of it. "Psychology" is now the master word of the
world, and as mankind has at all times groaned under the tyranny of
words and phrases the matter must be looked into. We have the historic
example of "divine right" which tyrannized over the world for many
centuries. But let us deal with those words that have influenced our own
lives. First we were made to step lively (itself a modern phrase of much
potency) by "the strenuous life." Then by a natural reaction we tried to
recuperate with "the simple life" and "the rest cure." After that we
had a period when "efficiency" hurried the joy out of life. Then came
"propagandas" that were designed to enslave the world to all kinds of
far-reaching schemes. Now we are up to the neck in "psychology."
The above instances are recorded merely to show the need of dealing with
the question if I am to be right up to the minute. And I know
practically nothing about it. Why, oh, why, didn't I read Le Bon more
carefully, instead of treating his huge volumes as a new and amusing
kind of fiction? Still I can remember a little.
Public-domain text, read in full here on John Shaqi.
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