We awoke the day after the earthquake horrified to read in the morning papers that California had been devastated and San Francisco was in flames. It needed no second reading to know that a call for help would soon reach us, so our officers and executive committee reported to our State Headquarters where soon the expected telegram from Washington was received. It was a brief message instructing us to issue an appeal and appoint local treasurers. Our official printer, who, by special arrangement, is obligated to take our copy and run on our emergency work night and day, was in a few hours delivering to headquarters the necessary printed matter. “The Society for Organizing Charities,” represented by Miss Richmond and Mr. Esterbrook, volunteered to do the addressing of our appeals and at an hour’s notice had more than a score of their splendid young lady volunteers addressing and mailing our Red Cross appeal, using their Charity list of fifteen thousand selected names. By a wise arrangement our Secretary is authorized to make emergency expenditures subject to reimbursement at later meeting of the Executive Committee, so the postage alone of some $300 was made instantly available from his personal funds. In all such appeals it is vital to determine the psychological moment of greatest effect and the force of our appeal was at its highest on Monday morning following the reading of the Sunday papers. An early call was sent to each city daily and evening newspaper and a publicity department was established where all telegrams, letters, abstracts and daily subscription lists were furnished in typewritten copy to all reporters. Such returns must be made quickly and we kept a regular volunteer force of messengers taking reports at certain convenient intervals to newspaper headquarters. These State Headquarters realizing the necessity and value of the coöperation of the towns, other than Philadelphia, throughout the commonwealth, promptly acted upon the suggestion of President Talcott Williams and the Secretary who were in daily conference with heads of all departments. A telegram was therefore sent to some two hundred towns throughout the State, addressing the leading bank, or trust company, asking them to confer with their Mayor or Chief Burgess as chairman, appointing a Red Cross Committee, and with aid of local newspapers to publish a fund and solicit subscriptions, same to be promptly forwarded to State Treasurer, Mrs. Alexander J. Cassatt, at Philadelphia, who daily deposited the amounts received for transmission to Washington. An immediate response was forthcoming from some score of towns and in a few days the funds were massing up.