The editorials of our journals seem to me better than formerly, improved
in tone, in courtesy, in self-respect,--though you may not have to go far
or search long for the provincial note and the easy grace of the
frontier,--and they are better written. This is because the newspaper has
become more profitable, and is able to pay for talent, and has attracted
to it educated young men. There is a sort of editorial ability, of
facility, of force, that can only be acquired by practice and in the
newspaper office: no school can ever teach it; but the young editor who
has a broad basis of general education, of information in history,
political economy, the classics, and polite literature, has an immense
advantage over the man who has merely practical experience. For the
editorial, if it is to hold its place, must be more and more the product
of information, culture, and reflection, as well as of sagacity and
alertness. Ignorance of foreign affairs, and of economic science, the
American people have in times past winked at; but they will not always
wink at it.
It is the belief of some shrewd observers that editorials, the long
editorials, are not much read, except by editors themselves. A cynic says
that, if you have a secret you are very anxious to keep from the female
portion of the population, the safest place to put it is in an editorial.
It seems to me that editorials are not conned as attentively as they once
were; and I am sure they have not so much influence as formerly. People
are not so easily or so visibly led; that is to say, the editorial
influence is not so dogmatic and direct. The editor does not expect to
form public opinion so much by arguments and appeals as by the news he
presents and his manner of presenting it, by the iteration of an idea
until it becomes familiar, by the reading-matter selected, and by the
quotations of opinions as news, and not professedly to influence the
reader. And this influence is all the more potent because it is indirect,
and not perceived-by the reader.
Public-domain text, read in full here on John Shaqi.
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