Argentina -- Commerce; Argentina -- Economic conditions
Nothing, apparently, will alter this, and the merchant who refuses to
take business on these terms must expect to lose it altogether. The
other is one that is capable of removal. The English merchant frequently
complains that he cannot come into touch with his ultimate customers.
The taxes levied on commercial travellers are exorbitant, each province
vying with the other in preventing their entrance. From this it follows
that few firms can afford to send representatives further afield than
Buenos Aires or Rosario, and practically all business is conducted
through the larger importing houses of the capital. This is an
absolutely prohibitive system that is bound to have the most disastrous
effects on the expansion of trade. The intention is no doubt protective.
But in a country that is naturally incapable of any industrial
development, the policy cannot be considered as anything but unwise.
As regards the travellers sent out by English firms, they are often
inadequately equipped for the work they have to perform. Knowledge of
the language, coupled with knowledge of the article whose sale they have
come to promote, and an ability to quote credit terms offhand in terms
of dollars and kilos, are important. Too much reliance is often
placed on written matter which a busy merchant has no time to read.
A descriptive pamphlet or book is an extremely valuable adjunct to an
obvious price list and an intelligent traveller. But by itself it is of
little value.
A further point, and one of some importance, is that Argentines expect
immediate delivery of orders. Recently a large English motor car firm
opened an agency in Buenos Aires. The cars were much admired, and as
they were well boomed at an opportune moment, a great many orders were
secured. Owing, however, to considerable delay in delivery, these were
withdrawn, and the orders were transferred to French firms.
Finally, a word must be said of proprietary articles. In these no fault
can be found with British manufacturers. Soap, lime juice, whisky,
mustard, jam, and even soda water and ginger beer, are among the special
products that may be seen almost anywhere throughout the country,
and this branch of trade is capable of even greater development with
judicious advertising. In particular, jam is invariably liked by
Argentines of all classes, and were it pushed a very large consumption
might follow. At present there is only one firm of any note whose
products are seen in the shops. The same may be said of biscuits,
although both in this and in the former case, the high tariff (about
50% to 60% of the value) would be a great restriction.
CHAPTER VII.
THE TARIFF.
Public-domain text, read in full here on John Shaqi.
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