The art of music, Vol. 04 (of 14) : $b Music in America
History
The art of music, Vol. 04 (of 14) : $b Music in America
Music -- History and criticism; Musicians
* * * * *
In 1913 a project was launched through the initiative of the City
Club of New York to establish a regular stock opera company which
would provide good opera at popular prices. The project was supported
by the Metropolitan directors--especially by Otto H. Kahn, chairman
of the board--and a guarantee was secured sufficient to cover any
deficit which the company might suffer in the beginning. As there was
considerable doubt whether New York would support opera in English it
was decided to make the experiment of giving operas in their original
language and in English on different nights. Messrs. Milton and Sargent
Aborn were entrusted with the management of the new enterprise and they
were assisted materially by the coöperation of the Metropolitan in the
matter of scenery and other accessories. The company was selected on
the principle of securing a good, well-balanced ensemble and avoiding
any approach to the 'star' system.
Rarely has an operatic enterprise been launched under more favorable
auspices. It had the enthusiastic and unanimous endorsement of
the press, the lively interest of the public, the backing of many
of the wealthiest and most influential men in New York, as well
as the quasi-official support of the city itself through the City
Club. Finally, it was installed in the beautiful Century (formerly
New) Theatre. Naturally, its first season was to a large extent an
experiment and there was every reason to suppose that the faults
disclosed would quickly be remedied. But the Century enterprise quickly
succeeded in proving two very important facts, viz., that there is in
New York a large public eager for good opera at popular prices and that
this public wants opera in the English language.
The season was not far advanced before it became apparent that what we
may call the Opera-in-English nights were more extensively patronized
than the performances of operas in their original language, and the
management accordingly reduced the performances in a foreign language
to one a week. The success of the enterprise was sufficiently indicated
by the public demand which was so unexpectedly great--especially for
the cheaper seats--that after the close of the season the capacity of
the house had to be increased to 1,800 seats.
Public-domain text, read in full here on John Shaqi.
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