The human race has a liking for ornamentation—Natural and artificial beauty—Nature furnishes motives for man’s work—The average man giving thought to art—Beautiful things all about—Privileges of museums and art galleries available to printers—Take less thought of food and raiment and these things shall be added—Is ornamentation necessary to art typography?—Paper as embellishment—Covering poor stock with decoration— Ornaments under lock and key—Revising ideas of art—Abstinence—Using ornaments with discrimination—Study of significance and appropriateness— Motive or reason in ornamentation—Italian and German influences—Harmony because of sympathy between arts and crafts—Inharmonious ideas of several persons—Relation of typography to architecture shown in alphabets—Roman and Gothic—Ornamentation both inventive and imitative— Conventionalized ornament—With or without perspective—Things which have inspired the decorator—Artists’ work full of meaning—Leaves, mythical beings, sacred animals—Architectural designs on title-pages—Egg-and-dart and bead ornaments—Results of observation—Designs thousands of years old—Typographic borders—Triple division of taste—The severely plain, Doric—The slightly ornamental, Ionic—The elaborately ornamental, Corinthian—Sturdiness and grace—Difference in ideals and preferences— Some delight in magnificence, others in plainness—The three divisions of taste applied to typography—The style of architecture and home furnishings influence typography—The “mission” style and straight lines— The frivolous rococo style and curved lines—Rococo type ornamentation not successful—A style to please those who like neither the severely plain nor the elaborately ornamental—Ornament secondary—Should not distract attention—Excess of embellishment—Chippendale first made furniture serviceable, then added ornament—Regularity and variety in repetition—Four classes of ornament—Based upon geometrical lines, upon foliage, upon the inanimate, and upon the animate—Initials as means of ornamentation—Corner ornaments—Decoration with a motive—Reversing half of a design—A page with but a single ornament—Present-day preferences are for Gothic rather than for Italian type ornaments—The reason— Ornamentation. THE TYPOGRAPHY OF BOOKS _Page 67_