The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of ArrangementGress, Edmund G. (Edmund Geiger)
History
The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Gress, Edmund G. (Edmund Geiger)
Advertising layout and typography -- United States; Graphic design (Typography) -- United States; Printing -- United States -- History
Type-faces not easily remembered—Naming and numbering—Six representative
standard Roman type-faces—Legible and good-looking and possessing
character—Caslon Oldstyle—Scotch Roman—Cheltenham Oldstyle—Cloister
Oldstyle—Bodoni Book—French Oldstyle—Private type-faces not considered—
Permanency and investment—Cloister Oldstyle based on Jenson’s Roman
letter—Not the first Roman type—Caslon Oldstyle—A historic American
type-face—Approved by good printers as the best and most useful Roman
face available—Difficulties in machine composition—Not an entirely new
Roman letter—Story of its designing—Ill-treated by modern founders—The
revival—Bodoni Book—Refined and legible—Its history—Modern ideas of
improvement—Scotch Roman—The link connecting the graceful old-style and
the severe modern Roman—French Oldstyle—Capitals especially pleasing—
Cadmus, the Mayeur letter—Cheltenham Oldstyle—Designed in America and
developed into a numerous family—The space above the line emphasized by
long ascenders—Used for narrow booklets—Capitals awkwardly large—
Development of the Roman type-face—In the beginning Roman letters were
in capitals only—Lower-case letters in formation—Black Letter and White
Letter—Jenson fortunate in the selection of a model—Comparisons—A change
in form—Moxon’s drawings of the alphabet—Made into type—Baskerville’s
types rival Caslon’s in beauty—Bodoni threw typography out of gear—His
types not so dressed up and finished as at the present time—Modernized
Oldstyle—Characteristics of Roman type-faces—The serifs—Has a decorative
quality—Oldstyles and Moderns distinguished by serifs—Thick and thin
strokes—Makes lettering interesting—Their distribution—Characteristics
of pen-made letters—Ascenders and descenders—Beauty in the strokes—False
logic—Proportion of letters—Old Roman capitals as models—Uniformity in
width revealed in typewriter type—Legibility of type-faces—Type matter
should be easy to read—Tests for legibility—Printing on a hard-finished
paper and a soft-finished paper—Decided contrasts tire the eye—
Lower-case more legible than capitals—Space between lines necessary—
Space between words—Advantage of close spacing—Possible in machine
composition—Words more easily read than letters—Group of words almost as
easily read as one word—Length of line—Recommendations—Size and kind of
type should be considered—Measuring one and a half alphabet—Technical
and optical reasons—Testing newspaper types—Approved type sizes and
leading—Dr. Cohn’s measurements—Italic types—The mate of Roman types—Was
first cut by Francia for Aldus—Not merely an inclined Roman—Moxon’s
Italic letters, including Swash capitals—Text faces—Fashioned after
Black Letter writing—Other names—Block types—An unfinished Roman letter—
Poster rendering in black tones—Bold types—Many could be dispensed with—
Ornamental types—Types for special purposes—The influence of Frederic W.
Goudy on typography.
IMPRINTS
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