Distinctive lettering and typography, 436 Interpolated paragraphs in italic, 437 A house-organ in miniature, 438 Another on the same plan, 439 Attractive rule treatment of headings, 440 Contents outlined on cover, 441 Simple, effective typography, 442 Dark-toned typography, 443 Suitable treatment for silverware, 444 Rubricated typography on a house-organ, 445, 446 Easily read and pleasingly illustrated, 447 A typographic house-organ, 448 Editorial page typographically neat, 449 Attractive use of rules and italic, 450 Elaborate house-organ title-page, 451 A page in Cloister type, 452 Use of paragraph marks, 453 Good specimen of house-organ cover, 454 Blank space used to good advantage, 455 Cover of the “Philistine,” 456 An “almanack” feature, 457 Bodoni typography, 458 Cover of a small house-organ, 459 Suggestions for return post cards, 460, 461, 462 TYPE-FACES _Page 169_ Comparison of the same type forms on two finishes of paper, 463 (insert) Roman alphabet from Trajan column, 464-A Proportions of Roman capitals, 464-B Evolution of Roman lower-case, 465 Two standard legible type-faces, 466 Six standard representative Roman type-faces, 467 Types of Sweinheim and Pannartz, 468 Roman types of John and Wendelin of Spires, 469 Roman type-face of Nicholas Jenson, 470 Manuscript of the fifteenth century, 471 Type-face used by Paul Manutius, 472 Cloister Oldstyle as a Jenson title, 473 Type-face used by National Printing Office, 474 Comparison of old-styles, 475 Cheltenham Oldstyle in Plantin typography, 476 Type-faces used by Daniel Elzevir, 477 Roman types of Fournier, 478 Capital alphabet drawn by Moxon, 479 Moxon’s lower-case alphabet, 480 Moxon’s alphabets inked in and reduced, 479-A, 480-A Earliest Caslon specimen sheet, 481 Two slightly different faces to Caslon fonts, 482 Baskerville types, 483 Possible descent of Scotch Roman, 484 A study in French Oldstyle, 485 Resetting in Bodoni Book, 486 Comparison of original Bodoni with present types, 487 Modern Roman of the nineteenth century in three tones, 488 Modern Roman as used on newspapers, 489 Optical changes by adding serifs, 491 Differences in serif construction, 492 Oldstyle changed to modern, 493 Modern changed to old-style, 494 Comparison of strokes, 495 Thick and thin strokes in the alphabet, 496 Serifs and stroke contrasts, 497 Vertical thick strokes, 498 Diagonal thick strokes, 499 Heavy strokes in the letter “O,” 500, 501 Letters with ascending and descending strokes, 502 Descending strokes long in lettering, 503 Cramped descenders and compressed ends, 504 Descending and ascending numerals, 505 The space between words in good lettering, 506 Lower-case letters grouped according to formation, 507 Legibility and other qualities, 508 Sizes of type set to proper lengths, 509