The Ascent of Denali (Mount McKinley): A Narrative of the First Complete Ascent of the Highest; Peak in North America — John Shaqi
The Ascent of Denali (Mount McKinley): A Narrative of the First Complete Ascent of the Highest; Peak in North AmericaStuck, Hudson
History
The Ascent of Denali (Mount McKinley): A Narrative of the First Complete Ascent of the Highest; Peak in North America
Stuck, Hudson
McKinley, Mount (Alaska); Mountaineering -- Alaska -- McKinley, Mount; Stuck, Hudson, 1863-1920 -- Travel -- Alaska -- McKinley, Mount
As one handled the packages and read and reread the labels, one was
struck by the meagre English of merchandisers and the poor verbal
resources of commerce generally. A while ago business dealt hardly with
the word "proposition." It was the universal noun. Everything that
business touched, however remotely, was a "proposition." When last he
was "outside" the writer heard the Nicene creed described as a "tough
proposition"; the Vice-President of the United States as a "cold-blooded
proposition," and missionaries in Alaska generally as "queer
propositions." Now commerce has discovered and appropriated the word
"product" and is working it for all it is worth. The coffee in the can
calls itself a product. The compressed medicines from London direct you
to "dissolve one product" in so much water; the vacuum bottles inform
you that since they are a "glass product" they will not guarantee
themselves against breakage; the tea tablets and the condensed pea soup
affirm the purity of "these products"; the powdered milk is a little
more explicit and calls itself a "food product." One feels disposed to
agree with Humpty Dumpty, in "Through the Looking-Glass," that when a
word is worked as hard as this it ought to be paid extra. One feels that
"product" ought to be coming round on Saturday night to collect its
overtime. The zwieback amuses one; it is a West-coast "product," and
apparently "product" has not yet reached the West coast--it does not so
dignify itself. But it urges one, in great letters on every package, to
"save the end seals; they are valuable!" Walter finds that by gathering
one thousand two hundred of these seals he would be entitled to a
"rolled-gold" watch absolutely free! This zwieback was the whole stock
of a Yukon grocer purchased when the supply we ordered did not arrive.
The writer was reminded of the time when he bought several two-pound
packages of rolled oats at a little Yukon store and discovered to his
disgust that every package contained a china cup and saucer that must
have weighed at least a pound. One can understand the poor Indian being
thus deluded into the belief that he is getting his crockery for
nothing, but it is hard to understand how the "gift-enterprise" and
"premium-package" folly still survives amongst white people--and Indians
do not eat zwieback. What sort of people are they who will feverishly
purchase and consume one thousand two hundred packages of zwieback in
order to get a "rolled-gold" watch for nothing? A sack of corn-meal
takes one's eye mainly by the enumeration of the formidable processes
which the "product" inside has survived. It is announced proudly as
"degerminated, granulated, double kiln-dried, steam-ground"! But why, in
the name even of an adulterous and adulterating generation, should rice
be "coated with talcum and glucose," as this sack unblushingly
confesses? It is all very well to add "remove by washing"; that is
precisely what we shall be unable to do. It will take all the time and
Public-domain text, read in full here on John Shaqi.
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