The Assault: Germany Before the Outbreak and England in War-TimeWile, Frederic William
History
The Assault: Germany Before the Outbreak and England in War-Time
Wile, Frederic William
World War, 1914-1918
I recall, with amusement, how "scandalized" some Americans were at
England’s resort to "circus methods" to manufacture an army. I remember
that pert (and extremely pretty) young Chicago newspaper-woman who,
having come over from Paris which had not needed to advertise for an
army, because France had one, was mortified beyond words to find London
screaming with "Your-King-and-Country-Need-You" sign literature. She
was so stirred by this "undignified exhibition" that she sat down before
she had been in town forty-eight hours and dashed off to her paper just
what she thought about "degenerate Britain." She was convinced that a
nation so "hopelessly unpatriotic" that it had to advertise for
defenders was "doomed." Her erudite observations made a deep impression
on her editors, who, in a learned editorial asked gravely whether the
British Empire was "reaching the Diocletian period of the Romans."
[Illustration: 4 Questions to the Women of England]
As a matter of fact, Kitchener’s project to advertise for an army was
the one ray of imagination, and a boundlessly encouraging one, which the
War Office had so far revealed. It showed even more imagination in
entrusting the technique of the scheme to a professional, Mr. Hedley F.
Le Bas, who, besides bringing to the task the expert knowledge of a
publisher, had once been a trooper in the 15th Hussars, and knew and
loved the army. Mr. Le Bas modestly disclaims credit for originating
the plan to create an army of millions by advertisement. He says that
the Duke of Wellington beat him to it. A hundred years ago, when
England was at grips with the oppressor of that day, a poster appeal for
soldiers was issued, which is _prima facie_ evidence that advertising is
not a modern invention. Only a few Englishmen, and probably still fewer
Americans, are aware that even in Napoleonic times advertising for an
army was _de rigueur_, and as the invitation to "The Warriors of
Manchester" was, to a certain extent, the spiritual inspiration of
Kitchener’s remarkable recruit-getting campaign, I make no apologies,
despite its raciness, for reproducing on the following page a document
of genuinely historical value.
Public-domain text, read in full here on John Shaqi.
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