The methods to which the American Democracy has resorted to secure soldiers for her wars were also in the minds of Lord Kitchener and Mr. Le Bas. Indeed, the practises of President Lincoln, in respect of raising armies, were the model to which the British Government from the start determined to adhere. It was discovered that Lincoln and Seward had not shrunk from appealing to the men of the North from the hoardings and through the newspapers, while the advertisements of the United States army and navy during the Spanish-American War were a modern example of recruiting measures in a country where the absence of conscription compels a Government, in the hour of emergency, to scrape an army together by hook or crook. Then the constant advertising by our War and Navy departments, even in peace-times, proved that there must be efficacy in asking men to serve their country in posters, magazines or newspaper-columns in which they were also being persuasively urged to buy automobiles, "quality" clothes or shaving-sticks. Kitchener’s "advertising campaign" was destined, before the war was old, to be the target of bitter attack, but the skill, persistence and comprehensiveness with which it was prosecuted played an immense rôle in the creation of the greatest volunteer army in history. It opened a new epoch in advertising and clothed that art with a distinction which will never be taken from it. The seal of an Empire has been placed on the maxim that it pays to advertise. [Illustration: To the Warriors of Manchester.] By the end of October, after three months of war, the muster of the British Empire was in full progress. Complacency and nonchalance in London were still wretchedly wide-spread, but the call of the Motherland for soldiers was echoing around the world. Wherever Britons were domiciled, it was answered. It penetrated into far-off British Columbia, where young Englishmen, comfortably settled in new existences, abandoned them unhesitatingly. It was heard in even more distant climes, like Australia, New Zealand and Africa, where adventurous spirits who had crossed the seas to seek their fortunes in lands of promise were now dominated by no other ambition than to "do their bit" for King and country. Even emigrated Irishmen, long irreconcilable, were electrified by John Redmond’s clarion message, and they, too, turned their faces homeward. By the ides of November whole shiploads of repatriated Britons, returning from the four points of the compass, reached the island shores, fired by one consuming purpose.