The Bath Road: History, Fashion, & Frivolity on an Old HighwayHarper, Charles G. (Charles George)
History
The Bath Road: History, Fashion, & Frivolity on an Old Highway
Harper, Charles G. (Charles George)
Bath Road (England); England -- Description and travel; England -- Social life and customs
The advertisement columns of a paper just over a century old often afford
amusement to those who come upon them. The manners and customs of those
times and these are so different that the very quaintness of our
forefathers' attitude of mind brings a smile upon our faces, although
those eighteenth-century forbears of ours were really very serious people
indeed, and took life, for the most part, like a dose of medicine, while
we are apt to go to the other extreme and take it like champagne. No doubt
our great-great-grandfathers would think the most sedate of us not a
little wild could they witness how we live to-day, while, in our turn, we
look back upon their times, and think times and people alike brutal. We
wonder what sort of people they were who could, in this England of ours,
offer a "Black boy for sale--docile and obedient. Answers to the name of
Peter." Yet such advertisements were common on the front page of our
newspapers once upon a time. Slavery was then a matter of course, and to
have a black page for her very own was my lady's hall-mark of "quality."
Sometimes such advertisements were embellished with little figures
supposed to represent nigger-boys.
The race of African negroes has either improved in good looks since then,
or else the engravers of that day were not very careful in portraiture.
But, indeed, black pages were almost as common as pet dogs, and were
advertised in very much the same way, and these blocks were not portraits
at all, but just printers' stock illustrations. The printer of a hundred
years ago kept a curious little assortment of advertisement blocks. If a
ship was about to sail for the colonies, it was advertised for weeks
beforehand, and in a corner of the announcement was placed something that
purported to be an illustration of the vessel. It generally looked like a
Spanish galleon strayed from the Armada of two hundred years previously,
and passengers would have been quite justified in not booking berths on so
antiquated an affair.
But perhaps the most amusing advertisements are the "Run away from his
Home" and the "Stolen" varieties, also adorned with illustrations. It
speaks very little for the morality of that age when we say that the
ordinary newspaper printer also kept these blocks in stock.
And, indeed, they seem to have frequently been required. Here is one
example out of many in the newspapers of that age:--
"STOLEN
Out of the Stable of ROBERT COLGATE,
The 24th instant August, 1780
[Illustration]
A black horse, rising five years old, thirteen Hands and a Half High,
Star in his forehead, small Ears, Mane stands up rough, being lately
rubbed off, long Tail, hangs his Tongue out often on the Road, good
Carriage; also a good Saddle, marked Barnard, with Spring Stumps.
"Whoever gives Information, so that the Said Horse may be had again,
shall receive TWO GUINEAS REWARD."
Public-domain text, read in full here on John Shaqi.
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