It is more especially with respect to those unconscious elements which constitute the genius of a race that all the individuals belonging to it resemble each other.... It is precisely these general qualities of character, governed by forces of which we are unconscious and possessed by the majority of normal individuals of a race in much the same degree--it is precisely these qualities, I say, that in crowds become common property. In the collective mind the intellectual aptitudes of the individuals, and in consequence their individuality, are weakened. The heterogeneous is swamped in the homogeneous and the unconscious qualities obtain the upper hand. It may safely be said, I think, that this assumed impersonal collective mind of the crowd has no existence in a sound psychology. People's minds show, of course, innumerable mutual influences, but they do not fuse and run together. They are in many respects very similar, but similarity is not identity, even when people are crowded together. Our author has doubtless borrowed here rather uncritically from Herbert Spencer's organic conception of society--his later statement, not quoted here, that the alleged merging of the heterogeneous in the homogeneous would logically imply a regression to a lower stage in evolution, is another bit of Spencerian jargon commonly accepted in Le Bon's day. When, however, Graham Wallas, in _The Great Society_, states that Le Bon is not "himself clear whether he means that crowds have no collective consciousness, or that every individual in a crowd is completely unconscious," it seems to me that Wallas is a little unfair. Neither Le Bon nor the relation of the unconscious to the crowd-mind may be dismissed in Wallas's apparently easy manner. Le Bon has established two points which I think cannot be successfully denied: first, that the crowd is essentially a psychological phenomenon, people behaving differently in a crowd from the way they behave when isolated; and second, that the unconscious has something to do with crowd-thinking and acting. Wallas says of Le Bon: Tarde and Le Bon were Frenchmen brought up on vivid descriptions of the Revolution and themselves apprehensive of the spread of socialism. Political movements which were in large part carried out by men conscious and thoughtful, though necessarily ill informed, seemed therefore to them as they watched them from the outside to be due to the blind and unconscious impulses of masses "incapable both of reflection and of reasoning."