The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
But the leader in crowd-thinking _par excellence_ is the daily
newspaper. With few exceptions our journals emit hardly anything but
crowd-ideas. These great "molders of public opinion," reveal every
characteristic of the vulgar mob orator. The character of the writing
commonly has the standards and prejudices of the "man in the street."
And lest this man's ego consciousness be offended by the sight
of anything "highbrow"--that is, anything indicating that there
may be a superior intelligence or finer appreciation than his
own--newspaper-democracy demands that everything more exalted than the
level of the lowest cranial altitude be left out. The average result is
a deluge of sensational scandal, class prejudice, and special pleading
clumsily disguised with a saccharine smear of the cheapest moral
platitude. Consequently, the thinking of most of us is carried on
chiefly in the form of crowd-ideas. A sort of public-meeting self is
developed in the consciousness of the individual which dominates the
personality of all but the reflective few. We editorialize and
press-agent ourselves in our inmost musings. Public opinion is
manufactured just as brick are made. Possibly a slightly better
knowledge of mechanical engineering is required for making public
opinion, but the process is the same. Both can be stamped out in the
quantity required, and delivered anywhere to order. Our thinking on most
important subjects to-day is as little original as the mental processes
of the men who write and the machines which print the pages we read and
repeat as our own opinions.
Thomas Carlyle was never more sound than when railing at this "paper
age." And paper, he wisely asked us to remember, "is made of old rags."
Older writers who saw the ragged throngs in the streets were led to
identify the mob or crowd with the tattered, illiterate populace. Our
mob to-day is no longer merely tramping the streets. We have it at the
breakfast table, in the subway, alike in shop and boudoir, and
office--wherever, in fact, the newspaper goes. And the raggedness is not
exterior, nor is the mob confined to the class of the ill-clad and the
poor. The raggedness, and tawdriness have now become spiritual, a
universal presence entering into the fabric of nearly all our mental
processes.
Public-domain text, read in full here on John Shaqi.
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