A number of years ago, when the interest in the psychology of the crowd led me to attempt a study of Mr. Sunday's revival meetings, then in their earlier stages, certain facts struck me with great force. Whatever else the revival may be, it provides the student of psychology with a delightful specimen for analysis. Every element of the mob or crowd-mind is present and the unconscious manifests itself with an easy naïveté which is probably found nowhere else, not even in the psychiatric clinic. One striking fact, which has since provided me with food for a good deal of reflection, was the place which the revival holds in what I should like to call the spiritual economy of modern democracy. It is an interesting historical fact that each great religious revival, from Savonarola down, has immediately followed--and has been the resistance of the man in the street to--a period of intellectual awakening. Mr. Sunday's meetings undeniably provided a device whereby a certain psychic type, an element which had hitherto received scant recognition in the community, could enormously enhance his ego consciousness. It would be manifestly unfair to say that this is the sole motive of the religious revival, or that only this type of mind is active in it. But it is interesting to see whose social survival values stand out most prominently in these religious crowd-phenomena. The gambler, the drunkard, the loafer, the weak, ignorant, and unsuccessful, whose self-esteem it may be assumed had always been made to suffer in small communities, where everyone knew everyone else, had only to yield himself to the pull of the obviously worked-up mechanism of the religious crowd, and lo! all was changed. He was now the repentant sinner, the new convert, over whom there was more rejoicing in heaven, and, what was more visible, also for a brief time, in the Church, than over the ninety and nine just persons. He was "redeemed," an object now of divine love, a fact which anyone who has studied the effects of these crowd-movements scientifically will agree was at once seized upon by these converts to make their own moral dilemmas the standards of righteousness in the community, and hence secure some measure of dominance. This self-adulation of crowds, with its accompanying will to be important, to dominate, is so constant and characteristic a feature of the crowd-mind that I doubt if any crowd can long survive which fails to perform this function for its members. Self-flattery is evident in the pride with which many people wear badges and other insignia of groups and organizations to which they belong, and in the pompous names by which fraternal orders are commonly designated. In its more "exhibitionist" types it appears in parades and in the favorite ways in which students display their "college spirit." How many school and college "yells" begin with the formula, "Who are We?" obviously designed to call general attention to the group and impress upon people its importance.