The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
The egoism of the crowd commonly takes the form of the will to social
dominance and it is in crowd behavior that we learn how insatiable the
repressed egoism of mankind really is. Members of the crowd are always
promising one another a splendid future triumph of some sort. This
promise of victory, which is nearly always to be enjoyed at the expense,
discomfiture, and humiliation of somebody else, is of great advantage in
the work of propaganda. People have only to be persuaded that
prohibition, or equal suffrage, or the single tax "is coming," and
thousands whose reason could not be moved by argument, however logical
it might be, will begin to look upon it with favor. The crowd is never
so much at home as "on the band wagon." Each of the old political
parties gains strength through the repeated prediction of victory in the
presidential campaign of 1920. The Socialist finds warmth in the
contemplation of the "coming dictatorship of the proletariat." The
Prohibitionist intoxicates himself by looking forward to a "dry world."
So long as the German crowds expected a victorious end of the war, their
morale remained unbroken, the Kaiser was popular.
When a crowd is defeated and its hope of victory fades, the individual
soon abandons the unsuccessful group. The great cause, being now a
forlorn hope, is seen in a different light, and the crowd character of
the group vanishes. When, however, certain forces still operate to keep
the crowd state of mind alive--forces such as race feeling, patriotism,
religious belief, or class consciousness--the ego consciousness of the
individuals so grouped finds escape in the promise of heaven, the
Judgment Day, and that "far off divine event toward which the whole
creation moves." Meanwhile the hope of victory is changed into that
"impotent resentment" so graphically described by Nietzsche.
Public-domain text, read in full here on John Shaqi.
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