The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
And now for the action of the two men. It appears that the “New York
Times,” a great organ of world-capitalism, in its efforts to camouflage
its true functions, had resorted to the ancient device of charity, used
by the Christian Church ever since it sold out to the Emperor
Constantine. Early in December of each year the “Times” publishes a list
which it calls “One Hundred Neediest Cases,” and collects money for
these hundred families in distress. The “Times” never goes into the
question of the social system which produces these harrowing cases, nor
does it allow anyone else to go into this question; what it does is to
present the hundred victims of the system with enough money to preserve
them until the following December, so that they may again enter into
competition for mention in the list, and have their miseries exploited
by the “Times.”
In addition to this, the “Times” publishes every Sunday an illustrated
supplement of pictures to entertain its variety of readers; and it
happened that on the Sunday when it published the “Hundred Neediest
Cases” it published also a photograph of a “recreation building” which
young Mr. Vincent Astor was erecting on his country estate at a cost of
one million dollars. This building was for the use of Astor and his
friends; it had no place for the public. It was devoted to tennis and
swimming and gymnastics; it had no place for literature, music, art,
science, or religion—it was a typical product of the private property
régime. So the man who represented humanity sat himself down and wrote a
“Christmas letter” to the millionaire, in substance asking him how he
could enjoy his Christmas, how he could be content to play in a
million-dollar “recreation building,” when he had before him such
positive evidence that millions of his fellow-beings were starving. This
letter was picturesque, interesting and well-written; as news it was in
every way “live.”
So came the first test. This “Christmas letter” to Vincent Astor was
offered to every newspaper in New York City on the same date, addressed
“City Editor,” special delivery. It was sent to both morning and
afternoon papers. And how many published it? Just one—the New York
“Call”—the Socialist paper. No other paper in New York, morning or
afternoon, printed a line of it, or referred to it in any way. It was
offered to every big news agency in the country. And how many handled
it? Not one. Outside of New York it was published in the “Appeal to
Reason,” and in one Chicago paper which happened to be edited by a
personal friend of the author’s. So here you have the first verdict of
the capitalist journalism of New York City; a letter written by a man of
humanity represents a total news-value of precisely 0.
There the matter might have rested, the test might never have been
completed, but for the fact that the millionaire disagreed with the
judgment of his newspaper editors; he thought the letter of the author
was important, and he answered it.
Public-domain text, read in full here on John Shaqi.
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