The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
Let it be noted that the above takes no account of headlines, which were
all big for the millionaire and small for the author; it does not
include editorials, interviews and photographs, nor does it reckon the
advantage of first-page position.
In order to make the significance of the figures quite clear, let them
be reduced to percentages. Each paper had 124 author-inches offered to
it, and 19 millionaire-inches. To begin with the “Times”: this paper
printed all the millionaire inches—also a few extra which it hunted up
for itself; it printed none at all of the author-inches. Hence we see
that, to put it mathematically, the “Times” considers an author
absolutely _nothing_ in comparison with a millionaire. Exactly the same
is true of the “Herald,” the “Press,” and the “Tribune.” The “World”
printed 100 per cent of possible millionaire-inches and less than 2 per
cent of possible author-inches, thus giving the millionaire more than
fifty times the advantage. Similarly, the “American” favored him sixty
to one. The “Call” placed the two on a par—that is to say, the “Call”
printed the _news_.
I conclude the account of this little episode by quoting a passage from
the published “Memoirs” of a wise old Chinese gentleman, Li-Hung-Chang,
who happened to be a man of humanity as well as of property:
A poor man is ever at a disadvantage in matters of public concern.
When he rises to speak, or writes a letter to his superiors, they ask:
“Who is this fellow that offers advice?” And when it is known that he
is without coin they spit their hands at him, and use his letters in
the cooks’ fires. But if it be a man of wealth who would speak, or
write, or denounce, even though he have the brain of a yearling
dromedary, or a spine as crooked and unseemly, the whole city listens
to his words and declares them wise.
CHAPTER XXIII
THE “HEART WIFE”
The next story has to do with the phenomenon known as “Hearst
Journalism.” It is a most extraordinary story; in its sensational
elements it discounts the most lurid detective yarn, it discounts
anything which is published in the Hearst newspapers themselves. At
first the reader may find it beyond belief; if so, let him bear in mind
that the story was published in full in the “New York Call” for August
9, 1914, and that no one of the parties named brought a libel suit, nor
made so much as a peep concerning the charges. I may fairly assert that
this story of “Hearst Journalism” is one which Mr. Hearst and his
editors themselves admit to be true.
Public-domain text, read in full here on John Shaqi.
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