The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
The thieves fall out; and also new thieves are continually trying to
break into the “ring.” There is always an enormous temptation presented
by our peculiar newspaper situation; our Journalism is maintaining a
vacuum, with incessant pressure on the outside. The people want the
news; the people clamor for the news; and there is always a mass of
vitally important news withheld. The Socialist papers are publishing
scraps of it, orators are turning it into wild rumor on ten thousand
soap-boxes; if only the people could get it in a newspaper or a
magazine, what fortunes they would pay! And of course there are
wide-awake men in the world of Journalism who know this: what more
natural than that one of them should now and then yield to the
temptation to get rich by telling the truth?
The whole history of the American magazine-world is summed up in that
formula. Some fifteen years ago our magazine publishers made the
discovery of this unworked gold-mine; “McClure’s,” “Success,”
“Everybody’s,” “The American,” “Hampton’s,” “Pearson’s,” the
“Metropolitan,” even the staid and dignified “Century” jumped in to work
this mine. Their circulations began to go up—a hundred thousand increase
a month was not unknown in those days of popular delirium. Magazine
publication became what it had never before been in American history,
and what it has never been since—a competitive industry, instead of a
camouflaged propaganda. Is it not a complete vindication of my thesis,
that in a couple of years half a dozen magazines were able to build up
half a million circulation, by no other means whatever than telling what
the newspapers were refusing to tell? And is it not a proof of the
pitiful helplessness of the public, that they still go on reading these
same magazines, in spite of the fact that they have been bought up by
“the interests,” and are filled with what one of their “kept” editors
described to me, in a voice of unutterable loathing, as: “Slush for the
women!”
For, of course, the industrial autocracy very quickly awakened to the
peril of these “muck-raking” magazines, and set to work to put out the
fire. Some magazines were offered millions, and sold out. Those that
refused to sell out had their advertising trimmed down, their bank-loans
called, their stockholders intimidated—until finally, in one way or
another, they consented to “be good.”
Public-domain text, read in full here on John Shaqi.
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