The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
No, the editors of country and small-town newspapers are not giving
their readers the truth about labor conditions in basic American
industries. They know, as the phrase is, “which side their bread is
buttered on,” and they keep that side up with care. I have said that
there are fortunes to be made by giving the news to the people; I must
qualify the statement by explaining that it must be done on a large
scale, and you must have capital to keep you going until you reach the
people who can understand you. If you try it on a small scale, and
without capital, you are crushed before you get your head out of the
mud. And you know that, and govern yourself accordingly. The other day I
had a call from the editor of a small newspaper, out here in this broad
free West, about which you read in romances. The editor explained that
he hadn’t dared to write and order my books; he couldn’t afford to let a
check, payable to me, go through his bank; he called personally, and
would carry the books home in his trunk!
Also this chapter would be incomplete without mention of the swarm of
“house organs,” published by big industrial concerns for the edification
of their employes. According to the “New York Times” (Oct. 26, 1919),
there are three hundred and seventy-five such publications in America,
many with circulations running into thousands. During the war
seventy-three were started in the shipyard industry alone. “During the
past spring and summer they multiplied like bacteria.” And the “Times”
tells admiringly of the subtle arts whereby slave-labor is cajoled and
idealized: “saying it in ragtime ... jazz variations to the vast delight
of its reading public ... a Diamond Dick sort of tale ... the story has
punch ... all as intimate as the small town weekly” ... and so on
through columns of poison prescriptions. They trap the poor devils in
their homes:
The woman’s page is one of the most carefully thought out departments,
on the theory that the influence of the family is counted on to sway
the man from radicalism. Fully half of this group of publications is
sent to the man’s home by mail, to give the wife first innings. In
this particular magazine the woman’s page is fairly crawling with
babies....
You hardly notice the propaganda even when you’re looking for it with
a microscope, but it is there. It is in the weave and the woof, rather
than in the conspicuous pattern. You find it in similes, “like soap in
the home of a Bolshevik. Some novelty!” The agitator is taken down
from the dignity of his soapbox throne and flippantly advised to
bathe.
CHAPTER XXXVIII
OWNING THE PRESS
Public-domain text, read in full here on John Shaqi.
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