The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
The methods by which the “Empire of Business” maintains its control over
Journalism are four: First, ownership of the papers; second, ownership
of the owners; third, advertising subsidies; and fourth, direct bribery.
By these methods there exists in America a control of news and of
current comment more absolute than any monopoly in any other industry.
This statement may sound extreme, but if you will think about it you
will realize that in the very nature of the case it must be true. It
does not destroy the steel trust if there are a few independent
steel-makers, it does not destroy the money trust if there are a few
independent men of wealth, but it does destroy the news trust if there
is a single independent newspaper to let the cat out of the bag.
The extent to which outright ownership of newspapers and magazines has
been acquired by our financial autocracy would cause astonishment if it
were set forth in figures. One could take a map of America and a
paint-brush, and make large smudges of color, representing journalistic
ownership of whole districts, sometimes of whole states, by special
interests. The Upper Peninsula of Michigan would be swept with a yellow
smudge—that is copper. The whole state of Montana would be the same, and
the greater part of Arizona. A black smudge for Southern Colorado, and
another in the Northern part—that is coal. A gray smudge in Western
Pennsylvania, and another in Illinois—that is steel. A green smudge in
Wisconsin, and another in Oregon and Washington—that is lumber. A white
smudge in North Dakota and Minnesota—that is the milling trust, backed
by the railroads and the banks. A dirty smudge in central California,
representing “Southern Pacific” and “United Railways,” now reinforced by
“M. and M.”
Ten years ago there was a terrific reform campaign in San Francisco, and
the reformers started a little weekly called the “Liberator.” I quote
from one issue:
Many San Francisco weekly papers were bought up with cash payments,
coming principally from the offices of the “United Railroads.” But
this did not seem to satisfy the plans of the defense, and suddenly
the Calkins Syndicate developed into a concern of astonishing
magnitude. From the publisher of obscure weeklies and dailies, it
established a modern publishing plant, and took over much of the
printing of the “Sunset Magazine,” which contract alone brought the
Calkins outfit several thousand dollars a month. The “Sacramento
Union” and the “Fresno Herald” were purchased, and a bid made for the
“San Francisco Post.” The syndicate failed to get the “Post.” The “San
Francisco Globe” was started instead. Whatever money could do in the
newspaper line, Calkins for a few months did. Newspaper men knew, of
course, that the losses were enormous. The questions were, “Who is
filling the sack? How long will the sack last?”
Public-domain text, read in full here on John Shaqi.
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