Northcliffe had a personal quarrel with Lloyd George, and that part of British “Big Business” which makes its profits out of the Lloyd George policies felt the need of more publicity, and went into the market and bought the “Chronicle” for several million dollars. When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call the “good-will”—that is, they buy _you_. And they proceed to change your whole psychology—everything that you believe about life. You might object to it, if you knew; but they do their work so subtly that you never guess what is happening to you! By way of illustration, let me tell you the amusing story of one American newspaper which was thus bought in the open market. Some years ago there was a Standard Oil magnate, H. M. Flagler, who took a fancy to the state of Florida, and entertained himself by developing it into a leisure-class resort. He owned all the railroads, and a great chain of hotels, and also, as a matter of course, the State legislature. He had the misfortune to have an insane wife, and the laws of Florida did not permit him to divorce this wife, so he caused to be introduced and passed a bill permitting divorce on grounds of insanity. But, being a moral citizen, who believed in the sanctity of marriage for everybody but himself, Mr. Flagler allowed this law to stand only long enough for him to get his divorce. He then had his legislature repeal the law, so that no one might be corrupted by his evil example. He married another woman, and shortly afterwards left her a widow with a hundred million dollars. Needless to say, such widows are not left very long to mourn; Mrs. Flagler espoused a certain Judge Bingham, a leading citizen of Kentucky. A pre-nuptial contract barred him from inheriting her estate; nevertheless she managed, eight months after their wedding, and six weeks before her death, to present to him a trifling matter of five million dollars. Then she died, and he, being lonely, and in possession of spare cash, looked around for something to play with. He decided to play with you—that is, with a newspaper!