The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
They think unkindly of Hank De Smith; they speak derisively of his
park, his policies, and the amount he is supposed to drink up in a
day. But they obey him. Pasted before each man is a typed schedule of
prejudice, known technically as the son-of-a-bitch list, and
consisting of the names of men who must be given no free publicity.
Here all prominent radicals and the business men who have refused to
advertise in the paper are lumped in an eternal obloquy of silence.
“Refer to Dealer
“Any copy containing name
of: ............., ............., ............., .............,
“Names Not to Appear in
Headlines: ............., ............., ............., .............
“Use Title of ‘Mr.’
“Only in connection with H. N. De Smith.”
What smouldering envies or balked ambitions may lie behind this absurd
catalogue they do not know. But when this same De Smith buys a block
of charity stock, as a matter of course they run headlines across the
second title page to inform the city of it
“Praise Hank, from whom all blessings flow,” the tall and heavy Texan
sneers gravely.
And here is the assistant managing editor; I have interviewed such a
managing editor as this, not once, but fifty times; and not only in San
Francisco, but in a score of other American cities:
He is acute and politic, as you discover when first you hear him call
up Henry N. De Smith to ask for a decision. Such action is very seldom
necessary. The assistant managing editor knows the owner’s prejudices
and failings by long association. He is versed in a most essential
knowledge of what may be printed in the paper, and what it would be
dangerous for the public to know. Under his care comes the immense
problem of general policy, the direction of opinion in the city in the
paths most favorable to his master’s fame and fortune. Nothing
unpleasing to friend or advertiser must by any chance appear. It means
nothing to him that given such conditions, advertising becomes a kind
of legitimate blackmail, for his mind is not attuned to delicate moral
vibrations.
Such is San Francisco; and lest you think that is prejudice, or an
anomaly, come to Chicago and have a glimpse of the insides of the
“Chronicle,” given in a book of confessions, “The Career of a
Journalist,” by William Salisbury:
Public-domain text, read in full here on John Shaqi.
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