The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
It was no easy matter, either, to be Copy Reader on the “Chronicle.”
In addition to the average Copy Reader’s immense fund of knowledge,
one had to know almost by heart the names of the sixteen corporations
in which owner Walsh was interested, such as banks and street railways
and gas and contracting companies. He had to know, too, the names of
the prominent men Mr. Walsh liked or disliked, so as to treat them
accordingly. A mistake in such things would much more quickly bring a
telephone order from Mr. Walsh’s banking offices for changes in the
staff than any other error.
It may seem an extreme statement; but I doubt if there is a
newspaper-office in America in which such things as this do not happen.
There may be newspapers whose owners sternly refrain from using them as
a means of personal glorification; there may be newspapers which do not
give special attention to the owner’s after-dinner speeches, and to the
social events that go on in the owner’s home. But is there any paper
which does not show consideration for the associates and intimate
friends of the owner? It happened to me once to be sitting in a
hotel-room with a millionaire who was under arrest and liable to serve
ten years in jail. This man’s relatives were among the rulers of the
city, and I heard him go to the telephone and call up his relatives, and
advise them how to approach the newspapers, and precisely what
instructions to give; next morning I saw those instructions followed by
the newspapers. Has any man ever held an executive position on a
newspaper in America without witnessing incidents of this sort? The
testimony available is not merely that of radicals and “muck-rakers.”
Here is a most conservative editor, Hamilton Holt, in his book,
“Commercialism and Journalism,” mentioning “a certain daily whose editor
recently told me that there was on his desk a list three feet long of
prominent people whose names were not to be mentioned in his paper.”
Is there any newspaper which does not show consideration for the
business interests of its owners? Come to Los Angeles, which I happen to
know especially well, because I live only twelve miles away from it. It
calls itself the “City of the Angels”; I have taken the liberty of
changing the name to the “City of the Black Angels.” This city gets its
water-supply from distant mountains, and its great financial interests
owned vast tracts of land between the city and the sources of supply.
There were four newspapers, all in a state of most ferocious rivalry;
but all of them owned some of this land, and all of them united in the
campaign for an aqueduct. For years they kept the population terrified
by pictures of failing water-supply; people say they had the water run
out of the reservoirs, and the city parks allowed to dry up! So they got
their aqueduct, and land that had cost forty dollars an acre became
worth a thousand dollars. A single individual cleared a million dollars
by this deal.
Public-domain text, read in full here on John Shaqi.
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