The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
The Mexicans are a backward people, and we complain that there are
bandits among them. But which is worse, the spontaneous violence of a
primitive people, or the organized and systematic treachery of a highly
developed people? You have a child; and suppose that, instead of loving
this child, understanding and helping it, you do nothing but scold at
it, menace it, and tell falsehoods about it—would you be surprised if
the child now and then kicked your shins?
CHAPTER XL
OWNING THE OWNERS
The second of the methods by which our Journalism is controlled is by
far the most important of all the four. I do not mean merely that the
owners are owned by mortgages, and such crude financial ties. They are
owned by ambition, by pressure upon their families, by club
associations, by gentlemen’s agreements, by the thousand subtle
understandings which make the solidarity of the capitalist class. I have
written elsewhere of labor-leaders, otherwise incorruptible, who have
accepted “the dress-suit bribe.” These same bribes are passed in the
business-world, and are the biggest bribes of all. When you have your
shoes shined, you pay the bootblack ten cents; but can you figure what
you are paid for having your shoes shined? When you buy a new suit of
clothes, you pay the dealer, say, one hundred dollars; but can you
figure what you are paid for being immaculately dressed, for having just
the right kind of tie, just the right kind of accent, just the right
manner of asserting your own importance and securing your own place at
the banquet-table of Big Business?
If you are the publisher of a great newspaper or magazine, you belong to
the ruling-class of your community. You are invited to a place of
prominence on all public occasions; your voice is heard whenever you
choose to lift it. You may become a senator like Medill McCormick or
Capper of Kansas, who owns eight newspapers and six magazines; a
cabinet-member like Daniels, or an ambassador like Whitelaw Reid or
Walter Page. You will float upon a wave of prosperity, and in this
prosperity all your family will share; your sons will have careers open
to them, your wife and your daughters will move in the “best society.”
All this, of course, provided that you stand in with the powers that be,
and play the game according to their rules. If by any chance you
interfere with them, if you break their rules, then instantly in a
thousand forms you feel the pressure of their displeasure. You are “cut”
at the clubs, your sons and daughters are not invited to parties—you
find your domestic happiness has become dependent upon your converting
the whole family to your strange new revolutionary whim! And what if
your youngest daughter does not share your enthusiasm for the “great
unwashed”? What if your wife takes the side of her darling?
Public-domain text, read in full here on John Shaqi.
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