The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
It is such hidden forces as this which account for much of the snobbery
in American newspapers; the fact that in every department and in every
feature they favor the rich and powerful, and reveal themselves as
priests of the cult of Mammon. I have watched the great metropolitan
dailies, and those in many smaller cities and towns; I have yet to see
an American newspaper which does not hold money for its god, and the
local masters of money for demi-gods at the least. The interests of
these Olympian beings, their sports, their social doings, their
political opinions, their comings and goings, are assumed by the
newspapers to be the object of the absorbed interest of every American
who knows how to read.
On every page and in every column of every page the American newspaper
preaches the lesson: “Get money, and all things else shall be added unto
you—especially newspaper attention.” When Mr. John P. Gavit, managing
editor of the “New York Evening Post,” wrote to Mr. Melville E. Stone,
general manager of the Associated Press, that I had a reputation “as an
insatiable hunter of personal publicity,” what Mr. Gavit meant was that
I was accustomed to demand and obtain more space in newspapers than the
amount of my worldly possessions entitled me to. Some years ago my wife
went for a visit to her home in the far South, after the unusual
adventure of marrying a Socialist; she met one of her girlhood friends,
who exclaimed:
“My, but your husband must be a rich man!”
“My husband is a poor man,” said M. C. S.
Whereat the girl-friend laughed at her. “I know better,” said she.
“But it’s true,” said M. C. S. “He has no money at all; he never had
any.”
“Well,” said the other, skeptically, “then what are the papers all the
time talking about him for?”
A large part of what is called “conservatism” in our Journalism is
this instinctive reverence for wealth, as deeply rooted in every
American as respect for a duke in an English butler. So the average
American newspaper editor is a horse that stands without hitching, and
travels without a whip. But emergencies arise, a fork in the road, a
sudden turn, a race with another vehicle; and then a driver is
needed—and perhaps also a whip! I showed you Mr. Ochs pulling the
“Metropolis” story off the front page of the “New York Times” at one
o’clock in the morning. Every Hearst editor has stories to tell of
one-o’clock-in-the-morning visits from the owner, resulting in the
whole policy of the paper being shifted. And where the owner is owned,
maybe somebody will call _him_ up and lay down the law; maybe an agent
will be set to keep watch over his doings, and to become the real
master of his paper. I could name more than one famous editor and
publisher who has been thus turned out of his job, and remains nothing
but a name.
Public-domain text, read in full here on John Shaqi.
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