“Judicious and truthful,” you note. Never would our noble worm write anything that was not truthful; while as for being judicious, it is a virtue desperately needed in this crisis, while agitators are parading back and forth in front of the entrance to Mr. Rockefeller’s office building! The judicious worm has observed our antics and their success and he tactfully reminds Mr. Rockefeller of this: Just here I cannot refrain from expressing my admiration for the advertising genius displayed by those very industrious, hardworking people Bill Haywood, Charles Moyer, Mother Jones, Emma Goldman, Lincoln Steffens and Upton Sinclair. They are continually stating their side of the controversy. I believe if we would state ours, not of course in the same way or with the same vehemence, that we would be benefiting the world to a very great degree. The worm is all for benefiting the world; not for benefiting the worm—nor even for benefiting Rockefeller! But the worm is worthy of his hire, and would not cheapen himself and his advertising genius in the esteem of a business man. “The price of extra copies of the ‘Fra’ is $200 a thousand,” he writes. He proposes to charge Mr. Rockefeller twenty-cents apiece for magazines which he can produce and mail for ten cents apiece. In other words, he suggests that Mr. Rockefeller shall pay him two hundred thousand dollars, from which, after paying postage and wrapping, he will retain at least one hundred thousand! But alas, it is notorious how the business man fails to appreciate genius! Mr. Rockefeller consults “Poison Ivy” Lee, whose advice is that the worm shall be allowed to go out to Colorado and see everything, but “have it distinctly understood that he is making this study entirely on his own initiative and at his own expense. If, after he has produced his article and you have read it, it seems to you something worth distributing, an arrangement for such distribution can be made with him.” A cold, cold world for a public educator and prophet of judiciousness! These business men haggle, precisely as if Pegasus could be harnessed to a garbage-wagon! Says Mr. Rockefeller, writing to the president of the Colorado Fuel & Iron Company in Denver: I have not seen Mr. Hubbard nor given him any encouragement in this matter, other than as set forth in the above correspondence. To which comes the reply from Denver: Mr. Hubbard’s price for extra copies of his publication is to my mind high.... We can determine after he has produced his article whether or not we should go any further than we already have in enlarging its distribution. There was more of this correspondence. It was printed in “Harper’s Weekly” under the title, “Elbert Hubbard’s Price”; the substance of the matter being summed up by “Harper’s Weekly” as follows: Mr. Hubbard’s proposal, it will be seen, had two parts. 1. To sell his opinion. 2. Later on to make an “investigation” in support of that opinion.