The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
CHAPTER L
THE PRESS AND PUBLIC WELFARE
As a result of the operation of all these forces, we have a class-owned
press, representing class-interests, protecting class-interests with
entire unscrupulousness, and having no conception of the meaning of
public welfare. These words may seem extreme, but I mean them to be
taken literally. When our press says “the public,” it means the
property-owning class, and if in a newspaper-office you should assume it
meant anything else, you would make yourself ridiculous. “We are not in
business for our health,” is the formula whereby this matter is summed
up in the “business-office” of our newspapers. It is only in the
editorial columns that any other idea is suggested.
What kind of “public welfare” will you consider? Here, for example, is
William Salisbury, working for the “Chicago Chronicle,” owned by a great
banker. Was this banker working for the public welfare? He was working
for his own welfare so diligently that later on he was sent to jail. Is
Mr. Salisbury working for the public welfare? No, Mr. Salisbury is
working for an actress, he tells us, and the actress is working for a
diamond ring. Mr. Salisbury comes upon a “tip” that will earn him the
price of the ring. A certain merchant has conceived the idea of a
co-operative department store, an enterprise which might be of great
service to the public; but if the big department-stores get wind of it,
they will kill it. Mr. Salisbury takes the problem to his city editor,
who consults owner Walsh over the telephone, and then tells Mr.
Salisbury to write the story in full.
“The people who are getting this thing up are not advertisers,” he
added. “The big department-stores are. Besides, Walsh doesn’t believe
in co-operation or municipal ownership, or anything like that, so go
ahead.”
I wrote two columns. All the other papers copied the story.
The co-operative department-store was not started. The owners of the
big emporiums in the down-town district joined forces against it. They
got an option on the only available building by greatly overbidding
the small merchants. The latter, whose combined capital was less than
the wealth of any one of their powerful rivals, gave up the fight in
despair.
Thus was nipped in the bud by the frost of publicity a project which
might have revolutionized trade—and all because an actress wanted a
bracelet, and a reporter wanted a scoop, and a newspaper wanted to
protect its advertisers.
But sometimes the “Chronicle” was merciful, as Mr. Salisbury lets us
see. All the newspapers in Chicago were pouring ridicule upon John
Alexander Dowie, a fake religious prophet.
Public-domain text, read in full here on John Shaqi.
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