The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
When I returned to the office I offered to write of Dowie’s weeping
about the birds. That was the only thing that struck me as unusual.
Anything that would put Dowie in a ridiculous or unfavorable light was
generally wanted by all the papers. But I was told to write nothing.
“We’ve just got orders to let up on Dowie,” said the city editor. “Mr.
Walsh wants to increase the paper’s circulation among the Dowieites.
Our political views have cost us subscribers lately, and we want to
make up for it. If there is any good hot news about Dowie, of course
we’ll print it, but not unfavorably.”
Maybe you distrust Mr. Salisbury. A man who could fake so much
Journalism might fake one book! Very well; but here is one of the most
eminent sociologists in the country, a man whose honor is not to be
questioned—Prof. E. A. Ross of the University of Wisconsin. Writing in
the “Atlantic Monthly” for March, 1910, Prof. Ross gives several pages
of incidents of this sort. I quote:
On the desk of every editor and sub-editor of a newspaper run by a
capitalist promoter now under prison sentence lay a list of sixteen
corporations in which the owner was interested. This was to remind
them not to print anything damaging to these concerns. In the office
these corporations were jocularly referred to as “sacred cows.”
Nearly every form of privilege is found in the herd of “sacred cows”
venerated by the daily press.
The railroad company is a “sacred cow.” At a hearing before a state
railroad commission, the attorney of a shippers’ association got an
eminent magnate into the witness chair, with the intention of wringing
from him the truth regarding the political expenditures of his
railroad. At this point the commission, an abject creature of the
railroad, arbitrarily excluded the daring attorney from the case. The
memorable excoriation which that attorney gave the commission to its
face was made to appear in the papers as the _cause_ instead of the
_consequence_ of this exclusion. Subsequently, when the attorney filed
charges with the governor against the commission, one editor wrote an
editorial stating the facts and criticizing the commissioners. The
editorial was suppressed after it was in type.
The public-service company is a “sacred cow.” In a city of the
Southwest, last summer, while houses were burning from lack of water
for the fire hose, a lumber company offered to supply the firemen with
water. The water company replied that they had “sufficient.” Neither
this nor other damaging information concerning the company’s conduct
got into the columns of the local press. A yellow journal, conspicuous
in the fight for cheaper gas by its ferocious onslaughts on the “gas
trust,” suddenly ceased its attack. Soon it began to carry a full-page
“Cook with gas” advertisement. The cow had found the entrance to the
sacred fold.
Public-domain text, read in full here on John Shaqi.
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