The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
I understand, of course, that hotels have to have publicity. People are
arriving in the city by thousands every day, and the problem of what
hotels they go to depends upon what hotels they hear about. If a great
soap-magnate or lard-king is visiting the St. Francis, the management
makes haste to notify the reporters, and there is published a dignified
interview with the soap-magnate or lard-king, giving his opinion of the
market-prospects for soap or lard, and the need of a higher tariff on
such commodities. If a notorious Socialist muck-raker is visiting the
St. Francis, and it is discovered that he orders Waldorf salads and
Shredded Wheat Biscuit and suchlike foods for monkeys and squirrels—why,
then the management perceives an opportunity for publicity of a gay and
cheerful nature. San Francisco, you understand, prides itself upon being
a place of Bohemianism, of bonhomie; San Francisco had more saloons in
proportion to its population than any other city in America, and more
venereal disease than Paris—so I was told by a Stanford professor. San
Francisco must have its little jokes.
Next morning there appeared in the “San Francisco Examiner” a “feature
story” to the effect that Upton Sinclair had ordered two Shredded Wheat
Biscuit in the dining-room of the Hotel St. Francis, and when rendered a
bill for twenty-five cents had refused to pay it and had raised a
disturbance in the dining-room. Immediately, of course, the great
concrete wall turned into a news-channel once again, and people in
Vancouver and Buenos Aires, in Johannesburg and Shanghai and Auckland,
who had last heard of Upton Sinclair as working as a steward on Howard
Gould’s yacht, now heard of him as raising a disturbance over Shredded
Wheat Biscuit in a hotel dining-room. “Upton Sinclair Rages,” runs the
headline in the “Los Angeles Examiner.” An actress by the name of Rose
Stahl was playing up in Seattle, and her publicity man must have seen an
opportunity to “get in on the game.” In the afternoon paper there
appeared a story to the effect that Rose Stahl had telegraphed me
twenty-five cents with which to pay for my Shredded Wheat Biscuit. Rose
Stahl did not actually send me the twenty-five cents; at any rate I
never received it; she merely gave out the story that she was sending
it, and the concrete wall remained a news-channel long enough to convey
this report.
I stop and wonder: will my readers find it possible to believe these
tales? So many, many things happening to one man! There is something
suspicious about it—where there is so much smoke, surely there must have
been at least one tiny spark of fire! Did I not really raise a
disturbance, just the tiniest little bit of a disturbance—such as would
have caused the people at the next table to desist from their
conversation and look at me?
Public-domain text, read in full here on John Shaqi.
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