Van Dorn's remarks slackened the tension somewhat, and after
considerable banter all around, Perner explained that they would only
want accommodation on a hundred thousand copies or so of the first round
of the first issue for a few days until subscriptions began to flow in.
Frisby, he reminded them, had found no difficulty in getting a million
copies without a dollar, and Perner felt sure that, with the present
competition, almost any of the big printing-houses would hug their
knees, as Barry had put it, to get the work. There would be some small
bills for stationery and composition right at the start, perhaps some
for the engraving. These they would discount and settle on presentation.
"We'll have to pay our advertising man's salary, too," he said, "and
with this scheme we want to get a good, energetic man and start him out
soliciting at the earliest possible moment. He can get enough contracts
on the basis of even a million circulation to pay for all the rounds of
the first issue, and we can use those contracts as a basis of credit,
too, if we have to."
This remark created a visible sensation and a fresh regard for Perner's
business experience and energy, which was gradually becoming the
backbone of the whole enterprise. Barrifield meantime had pulled himself
together and was smoking with his usual deliberation.
"Boys," he said, "we've got the biggest thing on earth. We could win
either way, hands down--either with premiums or cash for names. But we
want to be certain--certain! We don't want any possibility of failure.
And to make assurance doubly sure, I am in favor of using both."
This made something of a sensation. Perner showed combative tendencies.
"We can't afford it, Barry," he said with conviction. "We are already
giving twenty-five cents out of our dollar to the fellow who sends the
names, and if we give even fifty cents more for a premium we'll have
only twenty-five cents left."
Barrifield leaned back and closed his eyes.
"We could afford it," he said, "if we didn't have five cents left.
Counting even only a million and a half a year return from the
advertising, we could, by producing the papers in such quantity, still
pay all expenses and have a hundred thousand or so apiece left at the
end of the year. It isn't a good plan to try to make too much the first
year. It invites competition. I believe in going moderately and being
sure--don't you, fellows?" turning to Van Dorn and Livingstone.
Van Dorn looked over at Perner anxiously.
"I shouldn't wonder if Barry was right, old man," he said in a
conciliatory tone.
"We don't have to pay for premiums, you know, until we have money coming
in to do it with," added Barrifield.
"That's so," said Livingstone,--"that's so! We'll have both! Suppose we
go now, fellows," he added, rather anxiously; "I've got a letter to
write."
"Stony's always got a letter to write," commented Van Dorn.
The others nodded, but said nothing.
Public-domain text, read in full here on John Shaqi.
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