Brighthelmstone had in the meanwhile sprung into notice. The health-giving qualities of its sea air, and the then "strange new eccentricity" of sea-bathing, advocated from 1750 by Dr. Richard Russell, had already given it something of a vogue among wealthy invalids, and the growing traffic was worth competing for. Competitors therefore sprang up to share Batchelor's business. Most of them merely added stage-coaches like his, but in May, 1762, a certain "J. Tubb," in partnership with "S. Brawne," started a very superior conveyance, going from London one day and returning from Brighthelmstone the next. This was the: LEWES and BRIGHTELMSTONE new FLYING MACHINE (by Uckfield), hung on steel springs, very neat and commodious, to carry FOUR PASSENGERS, sets out from the Golden Cross Inn, Charing Cross, on Monday, the 7th of June, at six o'clock in the morning, and will continue MONDAY'S, WEDNESDAY'S, and FRIDAY'S to the White Hart, at Lewes, and the Castle, at Brightelmstone, where regular Books are kept for entering passenger's and parcels; will return to London TUESDAY'S, THURSDAY'S, and SATURDAY'S Each Inside Passenger to Lewes, Thirteen Shillings; to Brighthelmstone, Sixteen; to be allowed Fourteen Pound Weight for Luggage, all above to pay One Penny per Pound; half the fare to be paid at Booking, the other at entering the machine. Children in Lap and Outside Passengers to pay half-price. Performed by J. TUBB. S. BRAWNE. [Illustration: ME AND MY WIFE AND DAUGHTER. _From a caricature by Henry Bunbury._] Batchelor saw with dismay this coach performing the whole journey in one day, while his took two. But he determined to be as good a man as his opponent, if not even a better, and started the next week, at identical fares, "a new large FLYING CHARIOT, with a Box and four horses (by Chailey) to carry two Passengers only, except three should desire to go together." The better to crush the presumptuous Tubb, he later on reduced his fares. Then ensued a diverting, if by no means edifying, war of advertisements; for Tubb, unwilling to be outdone, inserted the following in _The Lewes Journal_, November, 1762: THIS IS TO INFORM THE PUBLIC that, on Monday, the 1st of November instant, the LEWES and BRIGHTHELMSTON FLYING MACHINE began going in _one day_, and continues twice a week during the Winter Season to Lewes only; sets out from the White Hart, at Lewes, MONDAYS and THURSDAYS at Six o'clock in the Morning, and returns from the Golden Cross, at Charing Cross, TUESDAYS and SATURDAYS, at the same hour. Performed by J. TUBB.