Produced by Ted Garvin, Melissa Er-Raqabi and the PG Online Distributed Proofreading Team at https://www.pgdp.net. The Broadway Anthology BY EDWARD L. BERNAYS SAMUEL HOFFENSTEIN WALTER J. KINGSLEY MURDOCK PEMBERTON NEW YORK DUFFIELD & COMPANY 1917 Copyright, 1917 BY DUFFIELD & COMPANY VAIL-BALLOU COMPANY BINGHAMTON AND NEW YORK Acknowledgment is due to the _New York Evening Post_, _Sun_, _Times_, _Tribune_, the _Boston Transcript_ and the _Wilmarth Publishing Company_ for their kind permission to reprint some of the matter in this volume. CONTENTS EDWARD L. BERNAYS ACCIDENTS WILL HAPPEN THE BARITONE PATRIOTISM THE PILLOW CASES BETTER INDUSTRIAL RELATIONS THE PRIMA DONNA PRESS STORIES THE DISTRIBUTION OF CREDIT TEARS PHOTOGRAPHS SAMUEL HOFFENSTEIN THE THEATRE SCRUBWOMAN DREAMS A DREAM THE STRANGE CASE OF THE MUSICAL COMEDY STAR THE STAR IS WAITING TO SEE THE MANAGER THE JESTER IN A CAFE TO A CABARET SINGER IN THE THEATRE WALTER J. KINGSLEY LO, THE PRESS AGENT FIRST NIGHTS THE DRAMATIST TYPES GEORGE M. COHAN DAVID BELASCO LO, THE HEADLINER MURDOCK PEMBERTON THE SCREEN BROADWAY--NIGHT MATINEE PAVLOWA THE OLD CHORUS MAN BLUCH LANDOLF'S TALE PRE-EMINENCE EDWARD L. BERNAYS ACCIDENTS WILL HAPPEN He was a burly Dutch tenor, And I patiently trailed him in his waking and sleeping hours That I might not lose a story,-- But his life was commonplace and unimaginative-- Air raids and abdications kept his activities, (A game of bridge yesterday, a ride to Tarrytown), Out of the papers. I watchfully waited, Yearning a coup that would place him on the Musical map. A coup, such as kissing a Marshal Joffre, Aeroplaning over the bay, Diving with Annette Kellerman. Then for three days I quit the city To get a simple contralto into the western papers. Returning I entered my office; the phone jangled. The burly tenor was tearfully sobbing and moaning over the wire; Tremor and emotion choked his throat. This was his ominous message: A taxicab accident almost had killed him two and one half days ago; He had escaped with his body and orchid-lined voice-- And not a line in the mornings or evenings! What could I do about it? Accidents will happen. THE BARITONE