The Brochure Series of Architectural Illustration, Vol. 01, No. 04, April 1895: Byzantine-Romanesque Windows in Southern ItalyVarious
History
The Brochure Series of Architectural Illustration, Vol. 01, No. 04, April 1895: Byzantine-Romanesque Windows in Southern Italy
Various
Architecture -- Periodicals
The _American Architect_, in an interesting notice of the recent
exhibition of the Boston Society of Architects and Boston Architectural
Club, takes the occasion to comment unfavorably upon the disfigurement
of the catalogue by advertisements, which it says are "most excellent
things in their proper place, but wholly out of place in an exhibition
catalogue." Why this is so it is hard to see, unless the _Architect_
believes that there is not advertising enough to go round, and that it
should all be reserved for the trade and professional papers. At all
events this is "kicking against the pricks," for it is well known that
the expenses of such exhibitions cannot be met without some outside
assistance, and the most feasible plan that has been found for making
both ends meet is to interest the dealers in materials used in the
buildings represented in the exhibitions. As these dealers are seldom
named on the drawings exhibited, it seems proper that some return should
be made for their most valuable assistance, without which the exhibition
would not be possible.
The _Architect_ further says: "The position taken by the St. Louis
Chapter A. I. A. was the proper and dignified one, and it ought to be
followed elsewhere. The catalogue of their recent exhibition, although a
much more costly one than either the Boston or the League catalogue,
contains not a line of advertising matter." This is certainly an amusing
misstatement. Instead of "not a line," this catalogue has more space
devoted to advertising than any of the others mentioned. What it would
have been without its sixty-four pages of advertising, yielding an
income of at least $50 a page, we leave others to figure out. Some of
these pages we should prefer to see treated differently, as they do
detract from the illustrations which they face, and they are sprinkled
full of water-closets, radiators, bath-tubs, and various other building
appliances not especially artistic in their suggestiveness. Still there
is considerable taste and care evinced in the arrangement of many of the
pages, and they are well printed on good paper. Possibly this accounts
for the failure of the _Architect_ to recognize them as advertisements.
The dignified course, it seems to us, is that followed by the committee
of the Boston exhibition. In this case a certain number of pages was
reserved in the catalogue to be devoted to advertising, and the houses
to be represented were given to understand that all would be treated
alike. No cuts would be used, and the pages would all be set in type of
uniform style, thus insuring a desirable ensemble. We think that the
advertising when well presented adds to, rather than detracts from, the
interest of a catalogue. Our only desire is to see it done in good
taste. The display of plumbing apparatus and all manner of building
appliances we do not consider in good taste in this place.
Public-domain text, read in full here on John Shaqi.
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