Produced by The Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/Canadian Libraries) THE BUSINESS CAREER Barbara Weinstock Lectures on the Morals of Trade. This series will contain essays by representative scholars and men of affairs dealing with the various phases of the moral law in its bearing on business life under the new economic order, first delivered at the University of California on the Weinstock foundation. The first volume to appear in this series is: THE BUSINESS CAREER. By Albert Shaw, Ph.D. Paul Elder and Company San Francisco THE BUSINESS CAREER IN ITS PUBLIC RELATIONS BY ALBERT SHAW, PH.D. EDITOR OF THE AMERICAN REVIEW OF REVIEWS It is the positive and aggressive attitude toward life, the ethics of action, rather than the ethics of negation, that must control the modern business world, and that may make our modern business man the most potent factor for good in this, his own, industrial period. PAUL ELDER AND COMPANY PUBLISHERS, SAN FRANCISCO Copyright, 1904 by PAUL ELDER AND COMPANY San Francisco The Tomoye Press The cultivation of public spirit, in the broad sense, and the determination to be an all-round good and efficient citizen and member of the community, will often help a man amazingly to discern the opportunities for usefulness that lie in the direct line of his business life. THE FOUNDER'S PREFACE Despite all that can still be said against trade practices, against the business lies that are told, the false weights and measures that are used, the trade frauds to which the public is subjected, we are nearer a high commercial standard than ever before in the world's history. Man's confidence in man is greater than ever before, the commercial loss through fraud and dishonesty is constantly diminishing and standards are slowly but surely moving upward. The honest man's chances for success in business are better than ever before, and the dishonest man's chances for lasting commercial success are less than ever before. To grow rich by failing in business is no longer regarded as an act of cleverness. The professional bankrupt finds it more and more difficult to get credit. He soon discovers that even his cash will not win for him the attention that his poorer neighbor commands simply by his character.