More than all this, the man in the Twentieth Century needs must be a man of character. It was said of Abraham Lincoln that he was a man "too simply great to scheme for his proper self." The man who schemes for his own advancement soon forfeits the support of others. He may lay pipes and pull wires, seeming for a little to succeed. "God consents, but only for a time." Sooner or later, if he lives to meet his fate, he finds his end in utter failure. And this failure is final: for those who have suffered will not help him again. Even rats desert a sinking ship. To be successful a man need take no heed for his own particular future. He will find his place in the future of his work. In the ordinary business of life the smart man has had his day. He gives place to the man who can bring about results. Whatever the present menace of trust and monopoly, the business of the future must be conducted on large lines. The profits of the future will be the legitimate reward of economy, organization, and boldness of conception. To this end absolute honesty is essential to success. The merchant selling poor goods at high prices, an article which looks as good as the real thing but is something else, must give place to a larger system, with specialized service on a basis of absolute truthfulness. Business of a large scale must finally demand publicity and equity. Sooner or later even monopolies must grant this, whether we insist on it by statute or not. It is necessary for their own protection; for large structures cannot long stand on insecure foundations. In the long run trade is honest; for dishonest trade cuts its own throat.