The Challenge of the Country: A Study of Country Life Opportunity — John Shaqi
The Challenge of the Country: A Study of Country Life OpportunityFiske, George Walter
History
The Challenge of the Country: A Study of Country Life Opportunity
Fiske, George Walter
Sociology, Rural
The day of the moss-back who went for his mail once every week, the same
day he got shaved and sold his butter, is gone forever, so far as most of
our country is concerned. To-day about 20,000,000 of our rural neighbors
receive their mail at their own farms, delivered by Uncle Sam's
messengers; and this great change has occurred in a decade and a half. In
1897 $40,000 was the appropriation by Congress for the experiment in rural
free delivery. In 1909 the expense was about $36,000,000, and on June 1 of
that year there were 40,637 rural routes, nearly all of them daily
service. This rural army of the civil service is almost as large as the
whole military force of the country and possibly quite as useful. It is
rapidly driving from our rural homes the specters of ignorance,
superstition, provincialism and prejudice, and the positive good
accomplished cannot be estimated. Letter writing makes and keeps friends.
Thousands of farmers' families have joined The League of the Golden Pen in
recent years. Their mail collected and distributed doubles in four or five
years after the local R. F. D. is started.
Among the new civilizing factors is the metropolitan daily, bringing to
millions of farmers the daily stimulus to thought and action which the
continued story of the throbbing life of the struggling world unfailingly
brings. On one rural route the number of daily papers delivered increased
in three years from thirteen to 113. The great interests of humanity are
now intelligently discussed by the farmer and his boys as they go about
their work, and the broadening of interests is what prevents stagnation
and enriches life.
We are not surprised to find a wonderful increase of magazines and other
periodical literature in the country, especially the farm journals which
have attained such influence and excellence. R. F. D. did it. Likewise the
remarkable increase of shopping by mail is due to the same cause. Though
many such purchases are doubtless foolishly made, it is undoubtedly true
that even the great catalogs of mail-order houses with their description
of many of the comforts of modern civilization have been of great
educative value and have stimulated the ambition of countless country
homes for an improved scale of living.
A recent rural survey of Ohio revealed the fact that pianos or organs were
found in 25.9% of the 300,000 rural homes of the state, though only 4.8%
had bath tubs! We venture to guess that many of these musical instruments
were bought by mail, after the family had for many days studied the
alluring catalogs of Chicago mail-order houses. Incidentally, it would be
well for Chicago to sell more bath tubs! The new rural civilization is
rapidly requiring them.
_The Automobile, a Western Farm Necessity_
Public-domain text, read in full here on John Shaqi.
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