Cities and towns; Social psychology; Sociology; Sociology, Urban
There is, however, this important distinction to be made: Competition in
the exchanges is more intense; changes are more rapid and, as far as the
individuals directly concerned, more momentous. In contrast with such a
constellation of forces as we find on the exchanges, where competing
dealers meet to buy and sell, so mobile a form of social organization as
the crowd and the mob exhibits a relative stability.
It is a commonplace that decisive factors in the movements of crowds, as
in the fluctuations of markets, are psychologic. This means that among
the individuals who make up the crowd, or who compose the public which
participates in the movements reflected in the market, a condition of
instability exists which corresponds to what has been defined elsewhere
as crisis. It is true of the exchanges, as it is of crowds, that the
situation they represent is always critical, that is to say, the
tensions are such that a slight cause may precipitate an enormous
effect. The current euphemism, “the psychological moment,” defines such
a critical condition.
Psychological moments may arise in any social situation, but they occur
more frequently in a society which has acquired a high state of
mobility. They occur more frequently in a society where education is
general, where railways, telegraph, and the printing press have become
an indispensable part of the social economy. They occur more frequently
in cities than in smaller communities. In the crowd and the public every
moment may be said to be “psychological.”
Crisis may be said to be the normal condition on the exchanges. What are
called financial crises are merely an extension of this critical
condition to the larger business community. Financial panics which
sometimes follow upon financial crises are a precipitate of this
critical condition.
The fascinating thing about the study of crises, as of crowds, is that
in so far as they are in fact due to psychological causes, that is, in
so far as they are the result of the mobility of the communities in
which they occur, they can be controlled. The evidence for this is the
fact that they can be manipulated, and there is abundant evidence of
manipulation in the transactions of the stock market. The evidence for
the manipulation of crowds is less accessible. Labor organizations have,
however, known how to develop a pretty definite technique for the
instigation and control of strikes. The Salvation Army has worked out a
book of tactics which is very largely devoted to the handling of street
crowds; and professional revivalists, like Billy Sunday, have an
elaborate technique for conducting their revivals.
Public-domain text, read in full here on John Shaqi.
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