The Excellency of Zeal. Love for the Body should be coupled with Love for the Soul. The Zeal of the Wicked. How Zeal should be exercised. Associations: of Apprentices, of Operatives, Conferences of Saint Vincent de Paul, of Domestics, of Clerks, of the Young. Circulation of good Books. Happy Results of the same. The Advantages and Difficulties of Opposition. Great Occasions. ------ {15} The Clergy And The Pulpit In Their Relations To The People. ---- Chapter I. To Address Men Well, They Must Be Loved Much. The Gospel enjoins universal Benevolence. The Men of the present Age have a special Claim to our Love. The Success of Preaching depends upon our loving them. Wherein true Apostolical Eloquence consists. Many rules of eloquence have been set forth, but, strange to say, the first and most essential of all has been overlooked, namely, Charity. ... To address men well, they must be loved much. Whatever they may be, be they ever so guilty, or indifferent, or ungrateful, or however deeply sunk in crime, before all and above all, they must be loved. Love is the sap of the Gospel, the secret of lively and effectual preaching, the magic power of eloquence. ... The end of preaching is to reclaim the hearts of men to God, and nothing but love can find out the mysterious avenues which lead to the heart. {16} We are always eloquent when we wish to save one whom we love; we are always listened to when we are loved. But when a hearer is not moved by love, instead of listening to the truth, he ransacks his mind for some thing wherewith to repel it: and in so doing human depravity is seldom at fault. If, then, you do not feel a fervent love and profound pity for humanity--if in beholding its miseries and errors you do not experience the throbbings, the holy thrillings of Charity--be assured that the gift of Christian eloquence has been denied you. You will not win souls, neither will you ever gain influence over them, and you will never acquire that most excellent of earthly sovereignties--sovereignty over the hearts of men. I may be mistaken, but it seems to me that the tradition of this great evangelical charity has declined among us. I hasten to add, however, that this is the fault of the age, of its injustices and sarcasms. It has dealt so hardly with Christianity, and has been so ungrateful toward it, that our souls have become embittered, and our words have been sometimes cold and dry: like the mere words of a man and nothing more. But that bitterness is passing away. {17}