The Collected Works of Ambrose Bierce, Volume 09: Tangential ViewsBierce, Ambrose
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The Collected Works of Ambrose Bierce, Volume 09: Tangential Views
Bierce, Ambrose
American essays; American literature
To be serious, no man of sense really believes that falsehood is
necessary to success in business. The practices and customs of every
trade and profession are those which commend themselves to approval
of small men, men with an impediment in their thought. It is they who
virtually conduct the affairs of the world, for there are too few of
the other sort to count for much. These little fellows, therefore,
“set the fashion,” determine the ethics and traditions in business, in
law, in medicine, in politics, in religion, in journalism. The most
conspicuous characteristic of this pigmy band is a predisposition to
small deceits. The first word that rises to their lips is a lie; the
last word that leaves them is a lie. Go into the first shop you find
and ask for something not kept there, but which you know all about.
Observe the salesman’s, or, alas, saleswoman’s, alacrity in telling you
a lie to induce you to abandon your preference in favor of something
that is kept there. Do you fancy it is different in dealing with those
higher in the scale of commercial being? A wealthy and most respectable
business man once told me that among the two or three scores of similar
men with whom he daily dealt there was not one that he could believe;
he had to try to discern their secret wishes and intentions through the
fog of falsehood in which they sought to conceal them. He had himself a
method quite as misleading; he deceived them by telling the truth. They
couldn’t imagine a man doing a thing like that, so they disbelieved him
and he got the better of them.
That is his account of the matter. Perhaps it is true—he may have
wanted me to think him a liar. Anyhow, the method of deceit that he
professed has sometimes been successfully followed in large affairs,
notably by the late Prince Bismarck. When he entered the field of
diplomacy he found it such a nest of liars that for centuries no man
in it had believed another. He could deceive only by being truthful,
and for many years he fooled all the diplomats by his amazing and
confusing candor in disclosing his desires and intentions. If he had
lived a thousand years he would have revolutionized diplomacy and would
then have reverted, with a special advantage to himself, to the senior
practices of the trade. But he died and his method died with him.
Public-domain text, read in full here on John Shaqi.
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