The Complete Works of Brann, the Iconoclast — Volume 10Brann, William Cowper
General
The Complete Works of Brann, the Iconoclast — Volume 10
Brann, William Cowper
Brann, William Cowper, 1855-1898; Essays; Reformers
Farmer Brown's visit to Bugleville. He fairly riots in editorial
"leaders." He gives his "moral support"--and nothing else--to
those local enterprises whose promoters jack him up with gobs of
taffy on the mistaken hypotheses that his "flooence" may be
useful. He has an idea that his miserable little journalistic
misfit is "making the town" and is entitled to great wads of
gratitude--that should his towline break the whole community
would go awhooping to hades, the bottom would fall out of realty
values and the streets be overgrown with Johnson grass. So he
toils and sweats and stinks--imagines that he is roosting on the
top rung of the journalistic ladder when he hasn't even learned
his trade. Finally he falls through the bosom of his pantalettes.
The sheriff levies on his stock of editorial "we's" the paste
sours, the office cat starves, spiders festoon the sawdust
cuspidore and the dust settles like a pall on his collection of
worn type and wood-base railway cuts. The second-hand engine
ceases to snort, the rat printers disperse and the wheezy old
cylinder press no longer alarms the neighborhood. But in a little
while another yap scraps up $40 in cash, catches a sucker to
endorse his note and there's a renascence of the old plant. It is
from shyster lawyers without clients, quack doctors without
patients and peanut politicians without pulls that the ranks of
amateur journalism are constantly recruited. Such people always
imagine it dead easy to "run" a paper--that it is only necessary
to grab the editorial stylus and pour forth their inexhaustible
fund of misinformation to set the woods on fire. Such papers
usually manage to wiggle through the fall and winter, for they
can then sell advertising space at a dollar an acre, take pay in
soft-soap and second-hand sad-irons and still make a reasonable
profit--the time of their manipulators being worth nothing a
week; but when the long dull summer dawns they go "up agin it"
with a dull hollow groan. Every town between Sunrise and Last
Chance has had experience galore with the amateur editor. He is
one of those unhung idiots who rush in where angels fear to
tread. He is an incorrigible but an unabateable nuisance. He
never succeeds in making money for himself; he always manages to
lose it for somebody else. You may mark this; The quack cannot
achieve permanent success in any profession, in journalism least
of all, for there his shortcomings cannot be concealed. To become
a successful newspaper man one must begin at the bottom and climb
by pure strength through long days of labor and nights of agony.
It is the most exacting profession in the world today. It is true
that some so-called yellow journals succeed in making money; but
while they employ perverts they have no use for Smart Alecs and
amateurs. Amateur journalists, like dog-fennel and jimson weeds,
usually blossom in Jayville. Most Southern towns have suffered
from their reckless depredations and will hail their excoriation
Public-domain text, read in full here on John Shaqi.
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