A “showman,” as well as an author, _Josh Billings_ is now regarded in
the cities of the Union. In England we would style him a facetious
lecturer, but the lecturing business in America is carried out with all
the arts, formulæ and appurtenances of showmanship. There are the large
posters, the puff advertisements, the agent in advance, and the
lithographs plain or colored, all brought into requisition. It is quite
true that if Charles Dickens visited Manchester or Birmingham to read
“Doctor Marigold” or “The Christmas Carol,” he also had his agent and
his yellow window-bills with the black and red printing; but the
window-bill is limited to a size and is printed in a style fitting to
the superior class of entertainment; while, in America, the posters of
the popular lecturer are as showy and as exciting as those of Van
Amburgh with his wild beasts, or the Hanlon Brothers with their feats on
the trapeze. Quaintness, however, is an essential requisite in the
placard of the facetious lecturer. _Artemus Ward_ used to announce in
large letters on the walls that he would “Speak a Piece” at a certain
place and on a certain date. _Josh Billings_ announces in a still more
mystic manner, strongly reminding the observer of Ruskin’s bizarre,
grotesque, enigmatical titles. I have before me, as I write, a printed
notice which reads thus:--
“ALLYN HALL, HARTFORD.
JOSH BILLINGS,
On the 7th,
WITH HIS
HOBBY HORSE.”
The reader who is anxious to know what _Josh Billings_ means by an
advertisement so eccentric in its character can have his curiosity
satisfied by turning to page 404 of this work. The chapter is headed
“How to pick out a good Horse,” and the caption is assuredly none the
more inappropriate or infelicitous than are the titular conundrums of
the “Seven Lamps of Architecture,” “Unto this Last,” or “A Crown of Wild
Olives.” John Ruskin and _Josh Billings_ understand with equal clearness
the value of a title which shall arrest attention by not being too easy
of comprehension.
Public-domain text, read in full here on John Shaqi.
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